There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
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NZME's flagship lifestyle brand Viva comes as a separate magazine inside the Herald. And now it also comes as a separate website, viva.co.nz.
On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.
The New Zealand Herald's weekly lifestyle and fashion lift out Viva is getting a makeover, along with it a brand new website and a Newsstand app.
The New Zealand Herald’s Viva magazine turned 15 recently, and, as part of the celebrations, APN offered agencies an opportunity to submit a creative concept for a chance to win a spot on the front cover and inside front cover of the birthday issue. And JWT’s idea for Pernod Ricard’s G.H. Mumm champagne brand took the top prize, with the birthday edition of the magazine coming enclosed in golden bubble wrap and the phrase ‘enjoy the bubbles’.