The name ‘Teahupo’o’, which was given to the Tahitian surfbreak widely considered one of the heaviest in the world, roughly translates to English as ‘to sever the head’ or ‘place of skulls’—and for good reason. Since 2000, there have been five recorded surfer deaths, and countless others have been dragged across the razor sharp reef that lies under just a few feet of water. And despite the risks involved, Visa sent surfer Kolohe Andino into the barrel armed with a mobile phone and a Go Pro camera in an effort to show viewers how easy it is to order pizza through its mobile platform.
Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.
Visa is partnering with the world’s largest seller of mobile phones, Samsung, to make Visa-flavoured near field communication (NFC) payments an off-the-shelf option in the Korean manufacturer’s future devices. Snapper’s Miki Szikszai says he’s not worried Visa will encroach Snapper’s revenue stream.