Browsing: Virtual reality

News
Can you handle solitary confinement?
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Ever wondered what it’s like for prisoners in solitary confinement? The Guardian is letting its audience step inside a cell, via virtual reality, and experience solitary confinement in disturbing detail.

News
And the VR craze continues
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There’s been another big step towards virtual realty as Getty Images and 360Cities partner to make 360-degree photographs of the moon, and beautiful locations on earth accessible to customers while McDonald’s happy meals gets a VR makeover in Sweden.

News
Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?
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There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?