Browsing: virtual reality

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Twisting perspectives: Kiwi brands dive into 360-degree video
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360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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‘Why read a magazine with your hands, when you could read a magazine with your whole head?’
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Those working in marketing, advertising and media are generally suckers for a new trend and live in constant fear that are somehow behind the times. Like magpies, they swoop around, find shiny things to take back to their nests and regularly attack cyclists. Many are betting big on virtual reality being the next big platform and a range of brands—from Samsung’s live-streamed birth to Jaguar NZ’s recent ‘actual reality’ stunt—have jumped on that bandwagon recently. The New York Times has also embraced it (with the help of Google Cardboard) and sees it a nascent form of storytelling, but The New Yorker is slightly less convinced the technology will be able to improve the reading experience, as the very funny video about its ‘mind-blowing virtual reality experience’ shows.

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Try before you buy: Contiki offers travellers a virtual holiday before the wallets come out
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When we think about going on holiday often our imagination kicks in. We might picture ourselves on some luscious tropical island, lying on the beach, pina colada in hand, listening to the soothing sound of rolling waves or maybe even off on some big adventure, backpacking across Europe or Asia perhaps. Well, now Contiki is giving prospective travellers the opportunity to truly envision a travel adventure, with the use of virtual reality technology.

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Kellogg’s gives young cereal eaters a face full of action with virtual reality headset—UPDATED
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While there’s plenty of excitement about the possibilities of immersive virtual reality headsets like Oculus Rift and Samsung Gear VR at the moment, sometimes the simplest innovations are the best and Google Cardboard, which combines mobile phones and the act of folding to create inexpensive virtual reality goggles, is definitely in that category. Google has made its design open source and while Kellogg’s and shopper marketing and digital activation agency Geometry Global NZ have taken inspiration from this technology and, in what it says is a first for the New Zealand grocery market, turned a box of Nutri-Grain into a virtual reality experience.

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Samsung’s very special delivery
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Virtual reality is something Facebook bet big on with its acquisition of Oculus Rift for $2 billion. Google has also entered the fray with its very clever, low-cost solution Cardboard. And Samsung is also onboard with its Gear VR, which it’s showing off with a clip showing a dad experiencing the birth of his third child from afar and a bunch of Aussies diving with sharks in an unexpected location.

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Virtually assured
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Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

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A virtual reality headset for about $30
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At over $400, the Oculus Rift headset isn’t exactly something that most Kiwis would be willing to splash out on. Fortunately, there is an alternative option for those who want the virtual reality experience without the hefty pricetag attached. For the sum of US$24.95, those who don’t want to incur credit card debt can get the virtual reality experience via the DodoCase, a virtual reality headset made almost entirely out of cardboard.

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PETA gives students the chicken’s point of view
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PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation’s latest campaign does include POV camera angles, it isn’t quite as salacious as what was done before.

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Colmar Brunton brings the store to the screen with virtual shopping
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Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.