The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products.
Browsing: Virginia Larson
There’s no denying that in this digital age, where, as the famous geek saying goes, ‘information wants to be free’, the print media industry has suffered. Many publications have died and some are only just holding on, but others have stuck to their guns, adapted where necessary and managed to maintain their audience—and their advertisers. And North & South, which is celebrating its 25th anniversary in March, is one of those publications.