Browsing: viral

News
Mojo and Lawson’s aim for the funny bones with bread—and sage advice—for the Boomers
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Babyboomers are often portrayed as greedy, BMW-driving, house-hogging, tax avoiding luddites. But they also use the internet, have Facebook pages and watch YouTube. So why should they miss out on all the viral marketing fun? As no one was really catering to them specifically in this area, Publicis Mojo Auckland, Goodman Fielder Australia’s Lawson’s bread and The Down Low Concept have tried to fill the gap with a light-hearted look at that particular life-stage, with self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

News
Attack of the drones: Mini’s Carmonica starts humming along online
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Mini’s advertising has been consistently good in recent years, both here and overseas, and it’s undoubtedly one of the automotive industry’s most innovative brands. In New Zealand, DraftFCB’s creative and media strategy during the Soho campaign was top notch and the experiment to get rid of car yards and see if people would buy new cars online was a particularly brave retail strategy (although the MINI Garage on Ponsonby Road does look suspiciously like a car yard). Well, now it’s got another hit on its hands with the Carmonica.

News
Internet booty claimed by Colenso as Levi’s viral goes gangbusters
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Colenso is always harping on about the conversation economy; about creating content that’s interesting and/or mysterious enough to get talked about by the masses. V’s Rocket Man succeeded in this regard, but the agency’s latest foray into the dark viral arts, a production/social experiment called the Rear View Girls that aims to promote Levi’s new range of Curve ID women’s jeans, has taken it to another, more international level.

News
Attack of the end of year list
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It’s that time of year again, when journalists and editors who can see the Christmas lights at the end of the tunnel start compiling end of year lists on a vast array of topics. StopPress is even lazier than that, however, because we haven’t created our own (yet) and instead we’ve just decided to point out lists that have already been created. Still, research suggests there’s nothing better than a good list, and these two compilations are most definitely in that category.

Opinion
Finding the viral Holy Grail: dumb luck or good management?
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Online video has been an integral part of marketing campaigns for years, and a video going gangbusters on YouTube and other video sites is like the Holy Grail of marketing. Support, content, timing and knowing your audience are all elements that have to be included in the mix. But what’s often glossed over is the above-the-line support that is typically needed to get the ball rolling.

News
Giapo and Starship Hospital go viral for Christmas
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Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.