If the top five ads of 2015 (so far) are anything to go by, then agencies might want to rethink the rule of working with animals.
Marketing, advertising & media intelligence
A six-minute summary of all the viral madness that pervaded 2013. If ever there was a reason to fear for the future of humanity, this might be it.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It's been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a 'tablet-inspired console' that hopes to face up to the host of new screens it's now competing against. And the hype film showing how to 'push the boundaries of play' was no.1 on AdAge's viral video chart, clocking up more than 18 million views.
Xtranormal has created an ingenious text-to-movie application. Type in a script and your video will be made in minutes.