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What we do in the Shadows: viral marketing at its finest
David Farrier takes a look at what Taika Waititi and Jemaine Clement have done to spread the hype about their upcoming vampire satire, What we do in the Shadows.
Browsing: viral marketing
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Telecom goes viral – literally
Telecom said their new whatchamacallit logo could literally be anything we wanted it to be. They told us, in rather non-committal fashion, it was our job to attach meaning. And attach meaning we did. Some thought it was expressive, floral and energetic. Some thought it was an “arseterisk”. Some thought …
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Paranormal success for viral campaign
The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!
How did it get …