Browsing: Vincent Heeringa
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn’t walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
Publishing veteran Vincent Heeringa recently left ICG to join communications firm Anthem PR. We chat to him about what it’s been like jumping the fence to join an industry that journos love to hate.
Narrative’s Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—but co-founder Vincent Heeringa knows things need to keep changing if it’s to last another ten. Here’s his manifesto for the next ten years—and he believes the rules also apply to media in general.
NZRetail magazine is nearing its 70th year in publication, but the grandest dame in Kiwi retail news has lost none of her pizzazz. And it’s just emerged from a rebranding with a bigger format, perfect binding, a bi-monthly publishing schedule and a long-awaited online arm, The Register.
NZ Retail magazine has been serving the local retail sector for almost 70 years and it’s set to be relaunched as a fatter, much savvier bi-monthly magazine in February next year. Plus, it will also deliver a long-awaited online extension, TheRegister.co.nz, a daily news service for the Kiwi retail sector, with news, features, jobs and case studies delivered in a mobile-friendly website.
While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?
The search has begun for the next 26 winners keen to etch their names in the nation’s marketing history, with the call for entries for the 2014 TVNZ-NZ Marketing Awards now open.
Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there’s no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we’re still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.
There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite “who share the determination to transform their business in a world of radical change”.
In These Difficult Times, the predictable response from traditional media is to flog their sales staff harder, argue the value of their channels and bitch about US companies that pay no tax and hollow out the industry. But Vincent Heeringa says the smarter option can be summed up in four points.
The shift to digital has disrupted many industries, but news media has been one of the most badly affected. So what are the options? And are any local publishers making money online? Sim Ahmed investigates.
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
That new ink smell of glossy pages will now be thing of the past for Unlimited magazine because, following in the footsteps of magazines like Newsweek, it’s going fully digital in April.
When David Walden left the relative safety of the multinationals to set up the Auckland office of Whybin\TBWA back in 1997, there were more than a few doubters predicting its swift demise or claiming it would simply be a postbox for the international network. Those doubters were wrong, of course, and the agency has become firmly ensconced in the upper echelons. But he’s not going to be around forever, and Walden, one of the most enigmatic characters in the ad industry, is making preparations to hand over the reins. PLUS: Vincent Heeringa’s NZ Marketing profile republished.
2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.
At last, a handbook for PR at its best. Spin was turned into an art form by former Tony Blair acolyte, Alistair Campbell, during the second Gulf War. So it’s been a surprisingly long time before someone finally codified this essential PR discipline into a ‘best practice’ manual. And …
Looking for some words to read and pictures to look at? We’ve got just the thing: a freshly minted copy of NZ Marketing magazine. It’s out now, and there’s plenty to sink your eyes into. Our cover star Dave Walden feeds our own Vincent Heeringa some humble pie, during a very long, very expensive and very overdue lunch; James Hurman shares a few parting shots; we look at whether it’s the best or worst time to be in the TV biz, head outdoors to see if 2011 was just a fluke, and talk to some recruitment high-rollers to find out where job hunters should be looking; Nielsen’s AIS figures show 2011’s big spenders–and where they spent it; and there’s a rundown of all the winners of the RSVP and Nexus awards.
The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific.
The Design Issue of the recently redesigned and relaunched Idealog is out now. And it’s the first mag with ex-NBR advertising newshound Hazel Phillips’ name attached as editor (“It’s awesome. Buy it. Or else,” she says with positive aggression). Highlights include the cover story on Avanti’s success, a man who’s selling coffee machines to Italians and Vincent Heeringa’s look at design-led food and beverages. Check out everything else that’s on offer here and, for all those with fancy jabscreen machines, you can download the latest issue on Zinio for a measly $6 here.
New cover, courtesy of DDB
Idealog was first launched six years ago and it has won best business magazine at the Magazine Awards every year since. Even so, when you’re putting out a mag focused on innovation, there’s always room for improvement, so co-founder and publisher Vincent Heeringa, ex-editor and digital boffin Matt Cooney (the NBR’s Hazel Phillips takes over in mid July), the Image Centre team and DDB, which was responsible for the cover concept and the small ad campaign, gave the old girl a good going over. The latest issue features new sections, a new lay-out, new writers and a soon-to-be-relaunched daily business news service and tablet offering, all filtered through the sieve of innovation and ideas. And to celebrate the transformation, Idealog invited Sam Morgan to speak about some of his business ventures and the importance of media that inspires New Zealanders to try turning their ideas into income.
The soon to be relaunched Idealog magazine has ended its galactic search for a new editor, fixing on a local human whose name many of our dear StopPress readers will already know: NBR’s Hazel Phillips.
The newly refreshed New Zealand Innovators Awards launches today and, in addition to the awe and jealousy you will inspire in your colleagues and competitors if you win, clever and inventive types will also have the chance to win a diamond encrusted, platinum-plated, gold-infused oversized paperclip.
More music media closures? Maybe not. After announcing yesterday that Groove Guide is producing its last issue, it appears several life lines have been tossed towards Tangible Media.
Publisher Vincent Heeringa is tightlipped about who and what and where.
“The announcement has flushed out a number of potential partners and …
The New Zealand marketing industry has long been adept at celebrating marketing greats who have made a difference and pushed the envelope that little bit further. It’s no different in 2011. Today, NZ Marketing magazine in partnership with the Marketing Association (MA) has opened the call for entries for the 2011 edition of the TVNZ-NZ Marketing Awards.
The winds of change have blown for two titles in the Tangible Media stable, with the rejigged weekly Groove Guide set to launch with a renewed pop cultural zest and a new but familiar editor at the helm, as well as a relaunch and an editorial reshuffle at sustainable living magazine Good.
It lasted 196 issues, 18 years, was close to folding on a number of occasions and has been holding on for dear life for a while now. But Real Groove, a publication that long time contributor Gary Steel calls “New Zealand’s only serious music magazine”, couldn’t hold on any longer, so the October issue featuring Leonard Cohen on the cover will be the magazine’s last in its current format. It’s not all doom and gloom, however, because the best of Real Groove is set to move sideways into a pimped out version of its free weekly street press publication The Groove Guide.
With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year’s leading contenders.