Many of those who drove to work at the right time on 14 July claim to have found the Kiwi roads free of the traffic jams that usually typify the morning commute. This fortunate state of the road was largely attributable due to the nation’s universities and schools being closed for the winter break, but the fact that 419,000 people (according to Nielsen TAM) tuned in to TV One to watch Germany take on Argentina in the final of the World Cup definitely also played a part.
TVNZ wins with Germany as over 400,000 Kiwis tune in to watch the World Cup final
And another thing: Game of Thrones and the FIFA World Cup — separated at birth
Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and the parallels between the FIFA World Cup and Game of Thrones.