Browsing: Video

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NZME Vision announces new lifestyle shows and commercial opportunities
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NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs
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Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in need of a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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Tech Watch: Instagram’s brand developer Sophie Blachford on video in Carousel ads
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There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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Australian TV host can’t handle Grumpy Cat
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We know you thought you were sick of Grumpy Cat, but apparently the frowning feline is still doing TV interviews. In this clip from Australia’s Today show, host Karl Stefanovic can’t cope with Grumpy Cat’s reaction to his line of questioning.