Examining the state of education through one of the country’s most disadvantaged schools, the New Zealand Herald debuts its first foray into long-form documentary video.
ASB and Saatich & Saatchi have taken a trip back in time to explore how pop culture has changed over the years and show how the ‘man bun’ and horizontal credit cards have had their time. PLUS: Clever Kash reaches Kiwi hands
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in need of a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.