Smartphones are great for ordering taxis, finding mates and detecting monsters. But Ubisoft and BETC Paris have attempted to show that they can control much more than that with a great stunt for the soon-to-be released hacker-themed game Watch Dogs.
Recent research shows that gaming now takes up more of people’s time online than email, video and auctions combined. It’s certainly a fast growing and deeply engaging market, but it’s still often misunderstood. And Pursuit PR is aiming to change that and help organisations apply gaming’s engaging and persuasive powers to marketing, training and social change with InGame, which director Stephen Knightly is touting as New Zealand’s first video games consultancy.