Browsing: Verity Dookia

Movings/shakings
The mutating Contagion: selling out or savvy strategy?
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When Contagion launched a few years back, it was loudly beating the digital and social drum. It still is, but it’s also doing more of what some would call traditional agency work. So is it selling out? Or is getting in on the groundfloor by offering specialist skills that clients seem to be looking for and then gradually taking a bigger chunk of the business a smart strategy?

Opinion
Start with the idea, not the shiny trinkets
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Fresh from judging at Young Guns, Contagion’s Verity Dookia says TV has most certainly got some competition in the form of maverick media, digital and ‘something else’. But it’s not quite as simple as trawling the internet for the latest gadget and then sticking a brand on it.

News
Waste not, want not: Contagion fires up Kiwicare’s Weed Weapon
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There’s a lot of talk about ad agencies creating new, useful products, rather than just creating ads. And Contagion has tried to bring a bit of novelty value to the weed spraying market and add a bit of fun to a mundane weekend chore by creating a very literal version of a spray gun for Kiwicare’s Weed Weapon.

Movings/shakings
Movings/Shakings: 4 May
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May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald’s adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.