Industry happenings at Heyday, Vend and Disruptive Unicorns.
Marketing, advertising & media intelligence
Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.
Fully automated: Vend's Josh Pickles on choosing an automation partner, training staff and keeping tech in-house
Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we chat to Vend's Josh Pickles on his experiences with the Marketo platform.
There's a battle for talent happening in the tech sector, as evidenced by the massive salaries and various perks being offered by big tech companies like Facebook, Google and Apple. That battle is also being waged in New Zealand. And while it might not be on the same scale as Silicon Valley, Kiwi tech companies are also employing a range of different tactics to try and find good staff and keep them engaged. From charity schemes to creative offices to Friday kegs, here's what TradeMe, Vend and Xero are doing.
New Zealand’s fastest growing companies were announced yesterday at the NZ Deloitte Fast 50 event. It’s a chance for some of our most successful businesses to show off their revenue (and, in some rare cases, maybe even their profit), with a number of these companies making it on to the top 50 index with eye-popping growth. We count down a list of companies associated/loosely associated to the marcomms sector.
There are a range of logos and ads that feature unintentional (or occasionally intentional) genitalia. And Airbnb, the extremely popular "global community marketplace that connects travelers seeking authentic, high-quality accommodations with hosts who offer unique places to stay", appears to have added its name to that list with the launch of its new brand identity 'Belong Anywhere'.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?
Vend's startup introduction video was a fun take on the world of cloud point of sale systems, involving nearly all its staff, a customer and even a baby. So it's not surprising the behind the scenes clip reveals even more fun, from mattress dives to communal cheers.
New Zealand's hottest little software company Vend took its ethos of JFDI and plastered it all over the show in its new premises. Chief marketing officer Nick Houldsworth talks about their mint new space.
Sky, Vend and TVNZ each leave a memorable imprint on another week in adland.
It was all hands on deck at Vend's recently-opened Auckland office as it made its new introductory video. The point of sale company was at pains to avoid startup video cliches like happy hipsters and clever cartoons.
Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.
Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB's The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.