articles tagged 'Variety'

ACP undertakes some renovations, Upstart mag goes digital and NZ Woman's Weekly gets charitable

  • Design
  • February 15, 2012
  • Ben Fahy
ACP undertakes some renovations, Upstart mag goes digital and NZ Woman's Weekly gets charitable

The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products. 

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