articles tagged 'V'

V’s motion-powered audio witchcraft hits the streets

  • Experiential
  • June 19, 2012
  • StopPress Team
V’s motion-powered audio witchcraft hits the streets

We wrote about the launch of Colenso BBDO’s very cool V Motion Project a few weeks back. And after an “epic journey to create music using the body’s movement”, the creators took their bootleged technology and a projector to an Auckland carpark on Saturday night to show the people what happens when the power of dance is harnessed.

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Going through the motions: V and Colenso harness human energy for hi-tech musical project

  • Advertising
  • May 31, 2012
  • Ben Fahy
Going through the motions: V and Colenso harness human energy for hi-tech musical project

New Zealand is one of the only markets in the world where Red Bull isn't the number one energy drink. That title is held by Frucor's V, and it got there through a combination of savvy NPD and a series of brilliant campaigns. Given what's come before, it's always going to be a challenge to raise the bar creatively, but Colenso BBDO and Frucor have given it a good nudge with their latest effort, the V Motion Project. 

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V48Hours opens for 2012 business, founder Timpson rewarded for years of creative toil

  • Advertising
  • March 2, 2012
  • Ben Fahy
V48Hours opens for 2012 business, founder Timpson rewarded for years of creative toil

Creative types in adland who drink too much V will be overjoyed to learn that registrations are now open for the tenth V48HOURS Furious Filmmaking competition. And, in what could be seen as rather serendipitous timing, the event's founder and self-confessed filmhead Ant Timpson was this week chosen as the Creative Entrepreneur of 2012 by the Arts Regional Trust.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Colmar Brunton Most Authentic Brand: Frucor and V

  • Marketing
  • September 5, 2011
  • Ben Fahy
Colmar Brunton Most Authentic Brand: Frucor and V

In 2010, Frucor's 'crown jewel' V, which clocks up sales of $250 million in Australasia, was becoming a victim of its own success. It had been very effective in growing consumption with existing customers, but as it already had 55 percent of the traditional energy drink market ...

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Change is inevitable...

  • Advertising
  • July 14, 2011
  • StopPress Team
Change is inevitable...

... (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros. 

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Colenso and V go in all guns blazing with virtual paintball machine

  • Advertising
  • May 15, 2011
  • Ben Fahy
Colenso and V go in all guns blazing with virtual paintball machine

You've probably seen the TVC. Now the digital component of Colenso's V paintball campaign has been set free. And it employs some pretty nifty online artistry to entertain the energy drink guzzling demographic. 

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Cerebral utes, artistic trucks, smelly cars and blue whale tongues

  • Advertising
  • May 6, 2011
  • StopPress Team
Cerebral utes, artistic trucks, smelly cars and blue whale tongues

And the fresh TV work keeps on coming, with a new cerebral/agrarian spot for Volkswagen's first ever ute, V takes street art to a new level with the help of Humpty Dumpty, Mitsubishi speaks the car-related, localised truth and Cirkus Animation's TVC for Vietnamese stationery brand Thien Long. 

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Global ambitions come to fruition as V rockets into Spain

  • Marketing
  • December 14, 2010
  • StopPress Team
Global ambitions come to fruition as V rockets into Spain

It's the most popular energy drink in Australasia, it's currently available in 18 countries including the UK, Holland, Sweden and Argentina, its marketing campaigns with Colenso BBDO have won a host of prestigious awards, and it's clocking up $250 million worth of exports each year. Well, that's set to rise, because Frucor Beverages has announced that V will soon be available in Spain thanks to a partnership with Frucor’s Spain-based sister company, Orangina Schweppes.

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It's Colenso from DraftFCB by a Whiska

  • Advertising
  • October 7, 2010
  • Ben Fahy
It's Colenso from DraftFCB by a Whiska

This year's Effies tagline was 'the best ad for advertising'. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.

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Back from the dead? James Hurman on the new mass media

  • Advertising
  • September 24, 2010
  • Ben Fahy
Back from the dead? James Hurman on the new mass media

Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso's planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group's Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production's Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman's thoughts on what he feels is a misconception about the death of mass marketing and media.

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V's likely ladders and NZ Post's paper cuts

  • TVC
  • July 26, 2010
  • Ben Fahy

Who it's for: Frucor/V by Colenso BBDO Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but 'Pomparkour', the new spot—and new sport—from Colenso and independent director Nathan Price ...

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Pomparkour and ceremony as Colenso and V move up ladder

  • Advertising
  • July 21, 2010
  • Ben Fahy
Pomparkour and ceremony as Colenso and V move up ladder

While most normal people merely think about ridiculous ideas and never actually go through with them, the beauty of the ad industry is that agencies are often given a big bunch of cash to make those ridiculous ideas come true. And that's exactly what Colenso has done with its latest—and awesome—ladder-inspired campaign for V's new Isokinetic, guarana infused energy drink.

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Movings/shakings/comings/goings

  • Advertising
  • May 4, 2010
  • StopPress Team
Movings/shakings/comings/goings

News: now in one easily digestible tablet.

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Different companies announce a range of new things

  • News
  • November 19, 2009
  • StopPress Team
Different companies announce a range of new things

Another day, another massive list of new, exciting things to report.

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