Browsing: V

News
The dirty secrets of gamification
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The dirty secret of gamification – which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users – is that the psychology is nothing new. The good news is it still works.

News
V Battle Carts makes golf interesting
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What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.

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