V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.
Marketing, advertising & media intelligence
Bouquets for Civil Defence, Air New Zealand, V, Land Rover and National Foundation for the Deaf this week.
Photobombing has been given a V, with unsuspecting winery tourists having a homemade bomb packed with tempera powder exploding in their photos. The project is the latest in the “Give it a V” 24-hour series and was shot at West Brook Winery in Waimauku near Auckland last week, and posted on social media and the V website.
V, Air New Zealand and Caltex wear the crown this week.
From cones on the Sky Tower to golf ball battle cart ads to motion-controlled music to Xbox giveaways for Call of Duty players to V Robbers where gamers could win part of 100K, Frucor has evolved its marketing of the fizzy green stuff to include its audience more and more. And now it’s even asking them to come up with the next campaign.
Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is "designed to be a benchmark for commercial creativity". And Colenso BBDO/Proximity featured three times and DDB featured once.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The dirty secret of gamification - which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users - is that the psychology is nothing new. The good news is it still works.
Golf made interesting with death-sport twist and psychology experiments on children.
What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V's latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of "virtually indestructible" golf carts.
Frucor's V brand has pushed a number of marketing envelopes in the New Zealand market and, given it's at the head of the field in the energy segment, that seems to have paid off. Frucor also has global ambitions for the brand, and it's looking to climb the ladder in Europe with a campaign centred around internet trolls.
It's been featured in Wired, the Huffington Post (“a virtual reality explosion”), The Daily What (“a prototype for Skrillex’s inevitable 2017 Super Bowl half-time show) and a fair bit here on StopPress. And the V Motion Project has started its experiential journey into the public domain, with a surprise in-cinema activation showing the technology in effect on the big screen.
Music and marketing have long been pretty cosy bedfellows. Jingles from many moons ago can often still be recited, bands regularly lend their tunes to ads, and brands are now even creating playlists on Spotify. But V and Colenso BBDO have taken that marriage to a new, hi-tech level with the V Motion Project. And, following on from the launch of the TVC recently, it released the full-length music video on Friday on TVNZ's U-Live.
An ode to the joys of New Zealand and the power of human energy.
Old Navy by Crispin Porter+ Bogusky and Curious' Miki Magisiva, the V Motion Project by Colenso and Thick as Thieves and the Sir Peter Blake Trust's clip by Contagion take cakes this week.
Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.