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Ministry of Justice introduces Mr Fines, threatens to take licences of offenders
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In response to the growing mound of unpaid fines, the Ministry of justice has launched a new advertising campaign via M&C Saatchi that features Mr Fines, a suited bald man who seems to have been cast out of the mould usually reserved for stereotypical debt collectors. Central to the campaign is a new 30-second TVC in which Mr Fines is depicted as paying visits to various Kiwis and seizing items that belong to them in lieu of payment for outstanding fines.