The University of Canterbury Futures communications team has reigned supreme in its campaign to reinvent itself after the 2011 Christchurch earthquakes, taking home the supreme honour at the 40th annual Public Relations Institute of New Zealand (PRINZ) Awards.
Browsing: University of Canterbury
Designworks has just completed work to reposition the University of Canterbury and help attract prospective students, which has been a bit of struggle since the earthquakes. And it is urging Canterbury businesses to follow the university’s lead and take a fresh look at their positioning if they want to grow in the future.
Who’s it for: Lexus by Saatchi & Saatchi
Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …