Browsing: Unilever

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Rexona embraces crowd-sourcing, enlists Carter and Waititi to convince Kiwis to help create a special film
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Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever’s Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it’s asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.

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P&G increases brand awareness by adding logo to labels
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Procter & Gamble (P&G) will break a 26-year-long tradition when it begins its first ever New Zealand brand campaign on Sunday night.  P&G owns supermarket brands such as Pantene, Duracell and Gillette but had, until now, deliberately remained in the shadows of its brands.

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Have a break, have an Ad Impact Award
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The questions have been asked, the consumers’ votes have been tallied and Nestle’s Kit Kat Chunky ‘3’ campaign by JWT Sydney and Flying Fish’s Joe Lonie has come out on top in the June edition of Colmar Brunton’s Ad Impact Award.

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All aboard the people train…
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Things seem fairly sedate on the Movings/Shakings front at present, but there are a few noteworthy exceptions, with a Kiwi chap being tapped for higher Unilever honours, TVNZ announcing some new blood for its board and the Semi-Permanent doyenne who’s sailing for waters anew.

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[email protected]: 2 November—8 November
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Hey, look, Masport celebrates in 100th, too much Countdown family, facial topiary embraced for Movember, Wanganui attempts to lure domestic tourists, Unilever continues to make almost every product on the face of the Earth, New Zealand’s taxi companies unite under a blue bubble and kudos directed to the Sovereign ads that play before TV One’s sports news.