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The Choco-ade chronicles: how Griffin’s, Assignment Group and Amber Johnson created a monster
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Nostalgia’s not what it used to be. But when it comes to biscuits, it’s obviously still a very powerful force, because the decision to get behind a campaign started by Upper Hutt-based biscuit crusader Amber Johnson to bring back Choco-ades has well and truly paid off for Griffin’s, with AZTEC scan data figures showing it set a new benchmark as the top selling product by value in supermarkets in its first week of sales, beating the Avatar DVD.