Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it’s on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.
Browsing: unaddressed mail
For all those looking for some insight into the latest global trends in the realm of unaddressed mail and catalogues, the ‘International Catalogue Exhibition’, which is sponsored by PMP Distribution, is being held over three days (26-28 October) at Auckland’s Heritage Hotel. It’s basically junk mail nirvana.