Browsing: UN Women

Searching for sexism

Google is basically the nervous system of the modern world, and that’s best evidenced by the screen in the Googleplex showing the real-time search queries from around the world (minus the dirty ones, apparently). The auto-complete feature aims to predict what you’re going to ask about based on other popular searches and usually the results are either relevant or quite funny. But a new campaign for United Nations Women by Ogilvy & Mather Dubai has used this democratic online function to show how endemic sexism still is around the world.