In what might seem an unusual approach for a company rolling out Ultra Fast Broadband (UFB) across New Zealand, Chorus has included a print element in its latest campaign.
Marketing, advertising & media intelligence
Not too long ago the high-pitched robotic noises of a modem connecting served as our only gateway to an online world that was typified by webpages that slowly lagged into existence. Over time, the lag has reduced and ongoing roll out ultra-fast broadband (UFB) holds the promise of snuffing it out entirely. StopPress chats to a few industry players about why the roll out of ultra-fast broadband is important for Kiwi consumers.
The government's $1.5 billion Ultra Fast Broadband (UFB) network is now in reach of 135,000 end users, but less than 4,000 New Zealanders have connected so far, according to ICT minister Amy Adams, and without Telecom and Vodafone to market the benefits, it's unlikely to go mainstream in the near future.