Browsing: U by kotex

The cowboy walk

Recently, a quirky Kimberly-Clark ad for its U by Kotex Ultrathins range, was transported from Australia to the Kiwi market. Featuring a selection of ladies putting on exaggerated cowboy walks, the new campaign, called ‘Ditch the cowboy walk’, aims to draw attention to that fact that the new product eliminates the “gross feeling” that accompanies wearing a pad.