articles tagged 'Twitter'

A sound strategy: why brands need to start thinking about silent video

  • Advertising
  • June 11, 2015
  • StopPress Team
A sound strategy: why brands need to start thinking about silent video

There was a time when people seemed to get angry about autoplay video, with Fairfax in Australia getting a kicking a few years back. Now it seems to be part of the online furniture. Instagram and Facebook launched auotplay video in 2013 and Twitter has also just announced it. But as those videos don't play with sound unless users click on them, brands and publishers are adapting to an era of silence—and, just as some have done with pre-roll ads, they're starting to find some creative solutions.

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Harcourts gets hashed

  • PopPress
  • May 20, 2015
  • StopPress Team
Harcourts gets hashed

Real estate is regularly in the news, especially given the massive price increases in Auckland. But real estate conferences generally aren't. That changed today because while the real Harcourts conference was going on at Sky City, its #harcourtsconference hashtag was hijacked by a range of Twitter users (led by Guy Williams) who all took their frustrations out on Australia's third most dishonest profession. Here are some of the best.

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Up Periscope: a look at Twitter's live-streaming app

  • Technology
  • May 13, 2015
  • Johan Chang
Up Periscope: a look at Twitter's live-streaming app

Periscope is an app focused on mobile live streaming. And it’s been getting a lot of attention in certain tech media circles for the last little while. So will anyone use it? What about copyright issues? And what's on offer for advertisers?

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Whittaker’s sends New Zealanders on another gigantic Easter egg hunt

  • Advertising
  • April 9, 2015
  • Holly Bagge
Whittaker’s sends New Zealanders on another gigantic Easter egg hunt

The Whittaker’s Big Egg Hunt NZ in support of The Starship Foundation ran again this Easter and saw 100 giant eggs created by leading and emerging artists hidden in Auckland, Wellington and Christchurch. The public had to scramble the streets for the artworks and download the app for a chance win four gold Whittaker’s Wabbit necklaces crafted by Partridge Jewellers. And of course, there were several brands involved.

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History fuses with tech as Auckland Museum launches Twitter campaign

  • Advertising
  • March 3, 2015
  • Holly Bagge
History fuses with tech as Auckland Museum launches Twitter campaign

Auckland Museum has launched a weekly Twitter game to engage its followers and educate people about its collections, and Te Papa, Waikato Museum and The Nelson Provincial Museum are getting involved too.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Why I'm leaving Twitter

  • Opinion
  • February 16, 2015
  • Jenene Crossan
Why I'm leaving Twitter

Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here's why she's had enough of communicating in 140 characters or fewer.

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Twitter launches self-serve ad platform in NZ, sets sights on small and medium-sized businesses

  • Advertising
  • November 10, 2014
  • Damien Venuto
Twitter launches self-serve ad platform in NZ, sets sights on small and medium-sized businesses

On Friday, Twitter announced the Kiwi launch of Twitter Ads, a self-serve ad platform that aims to provide advertising options for small and medium-sized businesses. Twitter Ads has already been launched in 21 international markets, and it will almost certainly come as a welcome marketing tool to smaller businesses that have thus far been precluded from using Twitter’s advertising services due to the minimum spend threshold that the company previously set for its advertising services. We chat to Nick Bowditch, Twitter Australia's small business evangelist, to find out what this means for the Kiwi market.

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Kiwi brands experiment in six seconds of fun on Vine

  • Didge
  • October 30, 2014
  • Jessy Edwards
Kiwi brands experiment in six seconds of fun on Vine
(Image credit: Tamba.co.uk)

Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

  • Didge
  • October 22, 2014
  • StopPress Team
Spark partners with Facebook and Twitter, gives customers a gig of social media data

Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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John Oliver tells corporations to stay off Twitter

  • PopPress
  • October 6, 2014
  • StopPress Team
John Oliver tells corporations to stay off Twitter

In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential '#WhyIStayed You had pizza' Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media. But Oliver doesn't restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just "remain respectfully silent".

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Auckland restaurant trades cupcakes for Instagram posts

  • Didge
  • September 24, 2014
  • Yoke Har Lee-Woolf
Auckland restaurant trades cupcakes for Instagram posts

The tendency of diners to take snapshots of their meals has become almost ritualistic in its frequency. It has become the pre-meal prayer of the digital age, an unwritten rule that no food will be touched until the formality of prerequisite photography has been completed. And although this does little more than annoy those who go to restaurants for food rather than photo shoots, one Auckland restaurant is experimenting with the concept in an effort to drive online engagement. As part of its birthday celebration, Miss Clawdy is offering (ends after Sep 28), every diner a free cupcake when they show proof of an Instagram post of its birthday cupcake (check out our other Miss Clawdy article).

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Shakira has the greatest social media force

  • PopPress
  • August 6, 2014
  • StopPress Team
Shakira has the greatest social media force

Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.

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Six things that happened when Facebook went down for 19 minutes

  • PopPress
  • August 6, 2014
  • StopPress Team
Six things that happened when Facebook went down for 19 minutes

On 2 August, Facebook went down for what was reported to be about 19 minutes. And while no one in New Zealand seemed to pay much attention to this catastrophe of social media breakdown, the rest of the world responded with a combination of fear, confusion and downright madness.

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Heat map shows how mad Twitter went during Brazil vs Germany match

  • PopPress
  • July 9, 2014
  • StopPress Team
Heat map shows how mad Twitter went during Brazil vs Germany match

Brazil's 7-1 hammering at the hands of the Nationalmannschaft has rendered all other conversations over the last 24 hours completely irrelevant. And in addition to hijacking all office-based conversations, the footballing debacle also took hold of Twitter, breaking a few records along the way. And, in an effort to give a graphic representation of how mad the online community went during the match, Twitter published an interactive map that shows how people throughout the world responded to the each goal being scored.

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Inaugural #smcakl Awards serve up night of social media celebration, memories of Twitter faux pas and waffle-scented trophies

  • Didge
  • June 19, 2014
  • Callum Sweeney
Inaugural #smcakl Awards serve up night of social media celebration, memories of Twitter faux pas and waffle-scented trophies

The first ever #smcakl awards were held last night at Britomart Country Club to a full house of corporates, social media enthusiasts and digital types.

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