Browsing: Twitter

News
Mad Butcher turns cleaver toward bullies—UPDATED
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A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.

News
ASB uses social starvation to aid St John
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Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.

News
BuzzDial: inside a local start-up’s mission to become ‘the Google analytics of TV’
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You can tell by the particularly un-Kiwi job title on Ross Howard’s business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com’s Adam Clark coming on board as chairman, Stephen Tindall’s K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.

News
What’s this Twitter thing?
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It’s hard to believe it’s been eight years since the first tweet, but Twitter is marking the milestone with a new online tool that lets you find out the short message you first broadcast to the world — and see the cautious early efforts of other users.

News
Make your own selfie gold
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If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.

News
BNZ staff take YouMoney on a social journey
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BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.

News
Vice: a parody
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Vice has gained a reputation as an arbiter of cool, with its gonzo reporting, its humorous and fiercely sarcastic opinion pieces and its focus on bacchanalian excess. Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.

News
The Edge shows radio’s social side
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The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

News
Meet Twitter’s new, more optimistic mascot
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Avid Twitter users will no doubt be familiar with the ‘Fail Whale’, a picture that regularly showed up when the service was over-capacity. That has become increasingly rare, however, and Yiying Lu, who designed the first image, has come up with a new one: the Success Loch Ness.

News
Monopoly Auckland Edition gets hashjacked, Auckland-centric hilarity ensues
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Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.

News
Twitter gets into the music discovery game with #Music
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Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.

News
#SMCAKL: Social media, PR, and using the media to promote products
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Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.

News
Twitter turns seven
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Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.

News
The Urban Twictionary
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Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].

News
Can your passwords save you?
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There’s been plenty of news about hacking in recent weeks, from local examples like Telecom and Yahoo’s email debacle, to the takeover of Burger King and Jeep’s Twitter accounts, to break-ins to Twitter, Apple and Facebook. It’s a fairly common occurrence these days, and while we might add in an exclamation mark instead of a 1 to our password and feel a bit more secure about our data, a fairly terrifying Wired article from late last year that looked into the world of online security shows that “no matter how complex, no matter how unique, your passwords can no longer protect you.”

Opinion
The risks and rewards of the Twitter cookie jar
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Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.

News
Instagram and Twitter cut ties
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It’s official; Instagram and Twitter are no longer BFFs.

After several weeks of thrusts and parries, Instagram no longer allows images from its 100 million users to be displayed on Twitter, according to a statement made by Instagram to AllThingsD.

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