The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn’t the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken’s coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it’s evident that this chicken is not gifted in the literary arts.
Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the ‘requests’. If he makes the shot, he’s safe but if he misses he will need to carry it out.
Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’
Two Twitter evangelists, head of communications Nathan Burman and international revenue manager Olly Wilton, are currently making the agency rounds in New Zealand as part of a push to increase the scale of the social media company’s business in the local market. Over the course of the last week, the pair have met with various agencies and media outlets to discuss why it’s worthwhile to shift ad spend to the network.
Whittaker’s will no doubt be pleased with Kiwi blogger Rebecca Blanford’s reasons for visiting New Zealand. Rather than choosing one of the more generic reasons for returning to her country of birth, Blanford, who blogs under the nom de plume RunawayKiwi, wrote that she was visiting to get a taste of Whittaker’s Jelly Tip Block chocolate that recently hit the supermarket shelves.
There was a time when people seemed to get angry about autoplay video, with Fairfax in Australia getting a kicking a few years back. Now it seems to be part of the online furniture. Instagram and Facebook launched auotplay video in 2013 and Twitter has also just announced it. But as those videos don’t play with sound unless users click on them, brands and publishers are adapting to an era of silent video marketing—and, just as some have done with pre-roll ads, they’re starting to find some creative solutions.
Real estate is regularly in the news, especially given the massive price increases in Auckland. But real estate conferences generally aren’t. That changed today because while the real Harcourts conference was going on at Sky City, its #harcourtsconference hashtag was hijacked by a range of Twitter users (led by Guy Williams) who all took their frustrations out on Australia’s third most dishonest profession. Here are some of the best.
Periscope is an app focused on mobile live streaming. And it’s been getting a lot of attention in certain tech media circles for the last little while. So will anyone use it? What about copyright issues? And what’s on offer for advertisers?
The Whittaker’s Big Egg Hunt NZ in support of The Starship Foundation ran again this Easter and saw 100 giant eggs created by leading and emerging artists hidden in Auckland, Wellington and Christchurch. The public had to scramble the streets for the artworks and download the app for a chance win four gold Whittaker’s Wabbit necklaces crafted by Partridge Jewellers. And of course, there were several brands involved.
Auckland Museum has launched a weekly Twitter game to engage its followers and educate people about its collections, and Te Papa, Waikato Museum and The Nelson Provincial Museum are getting involved too.
On Friday, Twitter announced the Kiwi launch of Twitter Ads, a self-serve ad platform that aims to provide advertising options for small and medium-sized businesses. Twitter Ads has already been launched in 21 international markets, and it will almost certainly come as a welcome marketing tool to smaller businesses that have thus far been precluded from using Twitter’s advertising services due to the minimum spend threshold that the company previously set for its advertising services. We chat to Nick Bowditch, Twitter Australia’s small business evangelist, to find out what this means for the Kiwi market.
Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?
Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.
In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential ‘#WhyIStayed You had pizza’ Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media. But Oliver doesn’t restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just “remain respectfully silent”.
The tendency of diners to take snapshots of their meals has become almost ritualistic in its frequency. It has become the pre-meal prayer of the digital age, an unwritten rule that no food will be touched until the formality of prerequisite photography has been completed. And although this does little more than annoy those who go to restaurants for food rather than photo shoots, one Auckland restaurant is experimenting with the concept in an effort to drive online engagement. As part of its birthday celebration, Miss Clawdy is offering (ends after Sep 28), every diner a free cupcake when they show proof of an Instagram post of its birthday cupcake (check out our other Miss Clawdy article).
On 2 August, Facebook went down for what was reported to be about 19 minutes. And while no one in New Zealand seemed to pay much attention to this catastrophe of social media breakdown, the rest of the world responded with a combination of fear, confusion and downright madness.
Brazil’s 7-1 hammering at the hands of the Nationalmannschaft has rendered all other conversations over the last 24 hours completely irrelevant. And in addition to hijacking all office-based conversations, the footballing debacle also took hold of Twitter, breaking a few records along the way. And, in an effort to give a graphic representation of how mad the online community went during the match, Twitter published an interactive map that shows how people throughout the world responded to the each goal being scored.
The first ever #smcakl awards were held last night at Britomart Country Club to a full house of corporates, social media enthusiasts and digital types.