The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn’t the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken’s coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it’s evident that this chicken is not gifted in the literary arts.