Browsing: Twitter

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#kiwitreason
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There’s a new hashtag in the Twitterverse, and it’s fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?

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Waikato Civil Defence wins at social media
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The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.

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From unsullied to sullied: Sky missteps on Twitter
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Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.

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Images for everyone
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Twitter is making sure that shared content is accessible to the widest audience possible by giving the visually impaired an opportunity to join in.

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Here’s to another 10?
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Twitter turned 10 on Monday and while it celebrated with a #LoveTwitter hashtag, Hotwire decided to see how much love the platform was really getting and whether or not it will last another 10.

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Contagion @ SXSW: three key trends this year
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Contagion’s Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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Dove tweets for a cause
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Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.

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#LoveYourTrolls
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I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.

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A tweet oh so fowl
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Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn’t the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken’s coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it’s evident that this chicken is not gifted in the literary arts.

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