Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
There’s a new hashtag in the Twitterverse, and it's fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?
The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their '#CommandTheUnsullied' campaign, which has received a fair amount of backlash. But, as recent history indicates, Twitter mishaps aren't that uncommon.
Twitter is making sure that shared content is accessible to the widest audience possible by giving the visually impaired an opportunity to join in.
Twitter turned 10 on Monday and while it celebrated with a #LoveTwitter hashtag, Hotwire decided to see how much love the platform was really getting and whether or not it will last another 10.
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Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.
Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
Australian fast food chain Chicken Treat has handed its social media account to an actual chicken named Betty. But this isn't the usual automated tweet approach. Instead, Chicken Treat has put a keyboard in a chicken's coop and allows the chicken to peck away at whatever keys it chooses. And from the absolute gibberish that has been tweeted thus far, it's evident that this chicken is not gifted in the literary arts.
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Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the 'requests'. If he makes the shot, he's safe but if he misses he will need to carry it out.
As Dr Evil said: "I'm with it, I'm hip, takka takka takka takka ... " And it seems the NZ Police have taken a leaf out that book and tried to get down with the kids to warn them to stay safe during the Rugby World Cup.
Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’
Two Twitter evangelists, head of communications Nathan Burman and international revenue manager Olly Wilton, are currently making the agency rounds in New Zealand as part of a push to increase the scale of the social media company's business in the local market. Over the course of the last week, the pair have met with various agencies and media outlets to discuss why it's worthwhile to shift ad spend to the network. StopPress chats to the pair about what they're hoping to achieve in the local market.
Whittaker's will no doubt be pleased with one Kiwi blogger Rebecca Blanford's reasons for visiting New Zealand. Rather than choosing one of the more generic reasons for returning to her country of birth, Blanford, who blogs under the nom de plume RunawayKiwi, wrote that she was visiting to get a taste of Whittaker's Jelly Tip Block chocolate that recently hit the supermarket shelves.