Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, its flexibility to try new things and what's in store for its future.
Marketing, advertising & media intelligence
Following more than two decades with TVNZ, director of content Jeff Latch has handed in his resignation.
TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Every year, the Promax Awards celebrate the standout promotional efforts from broadcasters across the world. And at this year’s ANZ edition, which occurred last Saturday, TVNZ Blacksand enjoyed a particularly fruitful evening, picking up an impressive tally of gongs across a range of categories.
Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.
First Dates New Zealand will be hitting the screen tonight and to celebrate, TVNZ has called in the help of two guinea pigs who hope to find love of their own.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
We take a look at yesterday's new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
Yesterday’s new season launch was Paul Maher's ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV's dead.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand's Sarah Finnie and Jens Hertzum about the thinking behind the change.
Industry happenings at Fairfax, Colenso BBDO, PwC, mediaR, Hustle & Bustle, Uno Loco, TVNZ and Photoplay.
TVNZ has launched its countdown to the Paralympics with a new interactive 'Built Different' campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand's Paralympians.