Browsing: TVNZ

News
Online box sets and the on-demand arms race
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On 25 May, after screening the first episode of the second season of House of Cards, MediaWorks made all the episodes for the show available for online viewing via its on-demand service, 3NOW. The new season of the popular Netflix show will be available for 28 days from the release date, giving binge viewers four weeks to squeeze in all 13 episodes. But does this move make sense, given that television has traditionally relied on keeping viewers hooked all the way through? And what is TVNZ doing in this area?

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TVNZ looks on the bright side of Media Solutions and Insights restructure
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As brands aim to ensure consumers’ see their ads on TV rather than take the time to make a cup of tea, go to the toilet, check their phones or push fast forward, they’re inserting themselves into TV shows and creating new content platforms. And that means integration is becoming increasingly important—and adding more to the coffers of the world’s broadcasters. But it’s a fairly new development and it’s a rapidly evolving sphere, so TVNZ has kicked off a restructure of its Media Solutions and Insights team “in order to deliver better solutions to clients”.

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A tale of rates and ratings: TVNZ and MediaWorks take divergent paths on price
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As Jeff Bezos says in his book The Everything Store, there are two types of companies: those that exist to raise prices and those to exist to try and lower them. Amazon is in the latter category, of course, whereas most media companies would be in the former. But Q3 has proven to be something of an anomaly, because TVNZ has decreased its ratecard prices while MediaWorks has increased them. So what’s the rationale behind those decisions?

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Sweet and sour: .99 wins U20 FIFA World Cup account, but also confirms staff cuts
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StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn’t all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.

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TVNZ and oOH! embrace smell-o-vision for My Kitchen Rules promo—UPDATED
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It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show’s first week.

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MasterChef wins ratings battle, more food porn to follow
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As the curtains were drawn on the fifth season of MasterChef NZ, the TVNZ team could tap each other on the back for once again dominating the ratings for the duration of the hit show. And this accomplishment will taste even sweeter given that it came in year when MediaWorks attempted take over the food porn throne with its bold—and at first confusing—The Great Food Race.

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The winner takes it all
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For some, industry awards are about acknowledging excellence. For many others, they’re more of an excuse to get loose. And, to celebrate last night’s inaugural Beacons, the trio from Auckland Daze put that sentiment into song—and used the power of opera to give those who take their jobs a bit too seriously a prod.

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As media changes, are the ASA’s ad spend figures still relevant? Senior industry figures weigh in
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Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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Rivals hunt winning formula as on demand grows apace
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Kiwi players are trying different models to grab on demand eyeballs as the use of the platforms grows exponentially. TVNZ expects shows offered ‘first and fast’ will come to join its top on demand content, Sky
has its eye on more live streamed channels and MediaWorks is gaining traction with 3Now.

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Darby comedy to stream on Netflix
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New Zealand on Air says a Netflix deal to stream Rhys Darby comedy Short Poppies, which it funded, is great for the Kiwi content. The eight part series will be offered to offshore Netflix subscribers and is also on the schedule for TVNZ’s 2014 season.

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Inside: TVNZ Blacksand
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Around the world, broadcasters are using their talents to make more than just promos for their own shows or idents for their own channels. And TVNZ’s Blacksand is no exception. So should agencies be concerned by the multi-skilled employees, the quick turnaround, the increasing interaction with clients and the improving output of this inhouse creative department? Or can everyone get along?

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Bad PR, good numbers: TVNZ announces big half-yearly profit increase, takes a bath on Igloo
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TVNZ is having a fairly rough time of it at the moment in terms of PR, with the Shane Taurima saga, the fake abuse own goal, Brian Edwards’ attack on Fair Go and, adding salt into its wounds, even a bit of a slap from overseas with calls from an ex-head of TVNZ telling the BBC not to replicate New Zealand’s public broadcasting model. But, according to its half-year earnings report, the finances aren’t looking too bad at the state broadcaster, with a net profit after tax of $20.8 million for the six months to 31 December, up 47 percent on the same period last year. Plus: TVNZ’s disappearing Igloo?

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TVNZ stars shame/feed the trolls
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Social media has given normal humans the chance to bypass the gatekeepers and hear directly from sports stars, actors and others in the public eye. It’s also given them the chance to hurl some extremely harsh online abuse, which means having thick skin is nigh-on essential. And, in a similar style to Jimmy Kimmel’s Celebrities Read Mean Tweets (and Y&R’s love letter to DDB), a few TVNZ reporters and presenters have taken to film in an effort to draw attention to online bullying by reading out some of the bile that gets directed at them.

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Yet another helping of food TV: My Kitchen Rules NZ on the menu
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Viewers could’ve been forgiven for believing that the food cooking format had reached its capacity on Kiwi TV with the addition The Great Food Race. But the networks beg to differ, and TVNZ recently announced that it has acquired the rights from Endemol to produce a New Zealand version of My Kitchen Rules, the popular Australia show that enters its fifth season this year. Plus: find out which shows are being dropped by the broadcaster.

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A matter of faith? Why broadcasters don’t release minute-by-minute ratings
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There was a fair bit of chatter in the market last year after the Great Ratings Drop of 2013, something the broadcasters and their research partner Nielsen put down to a range of factors, including an improving economy, a mild winter and changing media consumption habits. Not surprisingly, the broadcasters remained confident that TV was an effective—and cost-effective—option for advertisers. But, in an age of supposed accountability and measurability, why don’t they release minute-by-minute ratings data to the market to prove it?

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RaboDirect pens new Seven Sharp deal
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On 27 January a new-look Seven Sharp will see Mike Hosking and Toni Street joining the sole survivor of last year’s Christmas shuffle, Jesse Mulligan, as they take to Kiwi televisions for the first time. But Mulligan isn’t the only one returning to the Seven Sharp fray, because TVNZ has also announced that RaboDirect, the online bank, has re-signed its sponsorship agreement with the show.

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