Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
For the third year running, documentary platform Loading Docs is celebrating local filmmaking talent by launching a new series of shorts to captivate and challenge the audience to see local stories in new ways.
Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
It’s a difficult climate out there for New Zealand’s biggest media players, which is reflected in their latest financial results. Though on a positive note, they all seem to be staying above water for now as their structures are changing to adapt to a multi-channel environment. Here’s a look at results from Fairfax, NZME, TVNZ and Sky.
When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.
Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.
Robbie Spargo, responsible for branded short-form content on TVNZ OnDemand, pinpoints five digital video trends that marketers should be looking at in 2016.
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.
TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster’s chief executive Kevin Kenrick about why it’s made this move.
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.
Cantabrians Brooke and Mitch took out the latest edition of the Block NZ Villa Wars selling their renovated property for $1,350,000 netting them a windfall of $290,000 but the big winners for The Block NZ Villa Wars were MediaWorks, which returned very high rating numbers for the Sunday evening finale.
In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
A study by PageFair and Adobe released in August estimates ad blocking will cost the global industry around US$41.4 billion dollars in 2016, up from the US$21.8 billion lost this year. And the onus of this revenue leak is increasingly being shifted onto publishers. So what are they doing to fight back against the ad-block threat?
It’s been a rough year for MediaWorks, with TVNZ reigning in the ratings department. And despite its hopes that its pick up of Masterchef NZ’s sixth season would pull a decent few pairs of eyes over to the network, the show has rated significantly lower than its preceding seasons. But, as Auckland physiotherapist Tim Read was crowned as Masterchef NZ 2015 last night, the show’s final episode went out on a ratings high. PLUS: Seven weeks on, Story’s ratings are no match for Seven Sharp’s.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with TVNZ’s chief executive Kevin Kenrick.
Around this time every year, the television industry erupts in excitement as the shows for the upcoming season are introduced to viewers and—perhaps more importantly—advertisers. TVNZ was the first out the gates this year, putting on another exorbitant show on Wednesday night that left media types with very sore heads on Thursday morning. But before the chaos hit, TVNZ commercial director Jeremy O’Brien took a few minutes to reflect on what has been a good year for the state-funded broadcaster while also looking forward to what the business aims to achieve over the next 12 months.
As part of its new season launch, TVNZ announced the impending introduction of a short-form platform called OnDemand Shorts, which will be housed with the overarching TVNZ OnDemand offering and feature three- to five-minute video clips. And the broadcaster’s looking to collaborate with advertisers to fill the new platform with content.
The Health Promotion Agency and FCB just launched the third phase in its Step Forward campaign, which began its run on TV this week.
In his 1889 essay The Decay of Lying, Oscar Wilde observed that, “Life imitates art far more than art imitates life.” And in the more modern context, where reality TV has become one of the more popular forms of entertainment, this expression could be evolved to say something like: ‘real life imitates reality TV far more than reality TV imitates real life’. And nowhere is this clearer than in the example of a Reno Rumble poster that has been pasted onto the wall of the TVNZ building, which is currently under construction.