At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
Browsing: TVNZ-NZ Marketing awards
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
By selling its Switch Kites brand direct to consumers online, Inverno Trading has disrupted the industry’s traditional distributor/retailer model. And it’s gained legions of fans in the process.