Browsing: TVNZ-NZ Marketing awards

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TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
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At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.