Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
Marketing, advertising & media intelligence
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.
By being bold, innovative and inclusive, the Unitec marketing team, led until recently by Jeanette Paine, has played a major role in the institution’s marketing-led transformation over the past three years.
In a career full of successes, leading the transformation project that brought together the National Bank and ANZ was one of the sweetest for Mike Cunnington.
BNZ’s rapid development of an online banking platform that ‘works like your brain does’, attracted the difficult to impress youth market to the brand.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.
We've showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we're showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin's.
There were plenty of Kiwi companies who were celebrated for their stellar efforts at the TVNZ-NZ Marketing Awards last week (you can check all the winners out here and read the in-depth stories of how they did it in the latest edition of NZ Marketing). And while we know everyone in this industry gets excited about a good dose of cross-organisational stakeholder management, you're also quite fond of spending hours of work time looking at glamour shots from events. So fill your boots.
More than 700 members of the marcomms fraternity ventured to the Langham last night to celebrate the country's best marketing ideas, strategy and execution, listen to Te Radar take the piss out of the industry and try to do a bit of business. And Griffin's came away with the major gong for the hugely successful re-introduction of Choco-ade biscuits to Kiwi shelves.
The good cutlery is being shined, the wait staff are being put through a rigorous training regime and the country's top marketers are getting out their lint rollers in preparation for the TVNZ-NZ Marketing Awards at The Langham on 29 August. Tickets have been selling like hotcakes (or, to bring that phrase into the modern era, like iPhones) and there are only a few seats remaining before we put up the 'full' sign. So if you want to secure your spot, click here to get yourself a ticket.
Cannes Lions? Pffff. The TVNZ-NZ Marketing Awards are the ones they'll mention in your eulogy. And after much scratching of chins/stroking of beards among the judges, the finalists have been announced.
As they say in the embalming business: you’re never too late. So it is with the TVNZ-NZ Marketing Awards. The official entry date has closed but there’s still time to get your entries in. With a stellar line up of judges and 23 fancy trophies to win, there’s every reason to get your story of marketing success in.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's Malcolm Phillipps, chief marketing officer of 2degrees.