As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there’s still 15 days left) we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s why Geoff Matthews, director of BrandCom and winner of awards for Mt. Cook Alpine Salmon, Red Witch guitar pedals and taxrefunds.co.nz, reckons you should enter.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there’s still 15 days left) we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s why Simon Coley, design director of Powershop and co-founder of All Good, reckons you should enter.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken’s Sol brand, had to say.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
He’s a world-class academic, a gifted leader and a massive attribute to the marketing community. And now The University of Auckland’s Rod Brodie takes his rightful place in the TVNZ Marketing Hall of Fame.
From the 100% Pure New Zealand campaign to the launch of the Honda City, George Hickton has proven time and time again that marketing is a philosophy that underpins a business, rather than just a function within it.
By mobilising apathetic New Zealanders to see if they could get a better deal on their power, the What’s My Number campaign changed the electricity retail landscape.
Based on the nugget that Kiwis wanted homemade desserts without having to make them at home, Dollop has found a sweet niche. And, on the smell of an oily rag and with a good sprinkling of intuition, it has quickly become a nationally recognised brand and doubled its sales in the past year.
When it comes to dairy products, there’s a perception they’re all basically the same. So how do you convince 13 different markets in the Pacific to choose your brand? Fonterra aimed for their hearts—and, in doing so, tried to make those hearts a bit healthier.
State’s ‘With You in the Water’ programme has found the sponsorship sweet spot and improved its standing in the eyes of New Zealanders by helping to keep them and their families safe.
Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.
A premium brand launching entry-level products is a risky strategy. But where there’s risk, there’s often reward, and that was certainly the case for Red Witch Analog Pedals and the Seven Sisters.
From the start, Ecostore has had social and environmental responsibility at its core. And even though it has undergone a complete marketing transformation over the past three years, its ethical DNA remains firmly in tact.
By thinking big, creating conversations and tailoring its approach to the local market, Frucor hit the jackpot with Mountain Dew Skate Pinball.
As Deep Throat said in All The President’s Men: “Follow the money”. And by doing that back in 2010 when MediaWorks relaunched its underperforming niche youth channel C4 as an edgy, mainstream entertainment channel called Four, now the money is following it.
Buy the assets of one of the world’s most respected brands. Then throw that brand equity on the scrapheap and start from scratch. Sounds like a recipe for disaster, but for Z energy, the decision to create a new, more localised, customer-centric brand was a master-stroke.
He’s regarded as a great marketer, a great leader and a great guy. And, in difficult times for the finance sector, Ian Moody’s steadying hand and unrelenting focus on the customer helped Westpac shine. PLUS: check out the extended interview.
Sometimes the best form of attack is defence. And that was certainly the case for Pfizer’s brave, innovative and hugely successful launch of Avigra into the local market to combat the effects of generic knock-offs.
In just 18 months, Jasmine Griffin has helped turn Whittaker’s from a fairly traditional FMCG marketer into a company lauded for its digital and social media savviness.
From product and price to advertising and loyalty, Air New Zealand is customer-centric at every point of the experience and marketing-led at every point of the business. And its consistency over the past three years makes it a worthy winner of the inaugural Marketing Excellence award.
We’ll be showcasing all the winners of the TVNZ-NZ Marketing Awards on StopPress over the coming days. And we’re kicking things off with big winner Volkswagen, which invested heavily in indigenous research and advertising to better connect the brand with Kiwis, launched some very successful new products and quickly went from ‘niche street to main street’.
2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.
They came, they drank, they feasted, they smiled for the cameras, and a few even marched up onstage to collect an award or three.
If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
To celebrate its 21st anniversary, the TVNZ/NZ Marketing Awards were given a proper spruce up this year with the launch of the ’Everything Marketing’ platform and the announcement of eight new categories. And the changes have been met with approval, because a record number of entries and new entrants were received for the 2012 edition, with a total of 45 entries in the running for the top spots.
Entries for the 2012 TVNZ-NZ Marketing Awards officially closed on Friday. But if you still haven’t got your entry in for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline until this Friday by applying for an extension here and forking over $50.
It’s 2009 and we’re in the depths of recession. Damn those bankers! But one company is booming. Les Mills International is quietly taking over the fitness world with its new suite of products under the Bodyvive brand. The new, baby-boomer fitness regime is sold to gyms around the world and includes music, routines, training, equipment and a marketing pack and hits $1.2 million in sales in just one year. But wait, is this a marketing story? Where are the ads?
You’ve only got one week left to tell your marketing story and get your entry in for the 2012 TVNZ-NZ Marketing Awards. Entries close 5pm Friday 18 May 2012 and hopefully you’ve noticed that there are eight new categories to enter. Time waits for no man, of course, but if you’re unable to submit your entry on time for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline by a week by applying for an extension here and forking over $50.
You might recall the sound of your first PC; the distinct hum of the hard drive powering up and whirring away as you perused Encarta or had the smiley-faced paperclip teach you to use Clip Art. Or at least that’s what they told you made all that noise. But was there really a little motor inside the big grey box? No, it was a very clever little mouse, because in 1996 homegrown computer manufacturer PC Direct pitched itself as the small but powerful Kiwi PC company who took on the big multinationals, becoming an iconic Kiwi brand of the tech era and winning the 1997 TVNZ-NZ Marketing Award for Consumer Products – Durable.