Who’s it for: Glassons by Mojo Publicis
Why we like it: Because it’s a real mish-mash of extremely well shot imagery and sounds that leave you a little bit confused (albeit pleasantly). Plus, it makes the banjo and accordion look raucously hip. Who knew hauntings could …
Who it’s for: Tui Blond by Saatchi & Saatchi.
Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness …
Who it’s for: CAANZ Axis awards and the celebration of 30 years of creativity in New Zealand.
Why we like it: Technically, it’s not a TVC. It was a spot that kicked off the CAANZ Axis awards last week. But it’s bloody brilliant and we …
Why we like it: As Mother always said, put some animated needlework in your ads (or your songs) and you’re bound to win the TVC of the week prize on StopPress. And the artisanship on display in this quirky, handmade and awfully time-consuming little number that was …
Who it’s for: Vector (working with Y&R), which is trying to drum up support for fibre optic cabling and get fibre to Auckland doors so users will be able to download illegal movies at speeds 50 times faster than current levels.
Why we like it: Quirky …
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …
Who is it for? New Zealand Cricket
Why we like it? When don’t we like to give the Aussie’s a good ‘ole ribbing? And there’s something therapeutic about telling the Aussie’s to “suck a kumara”. Still at the end of …
Who is it for? New Idea
Why we like it: We’re not sure what Bjork would think, but there’s something comical about watching this mob of women dance on the street in glee of a woman’s magazine. Here’s a fun game for viewers: How …
Who it’s for: Speights Traverse
Why we like: It’s got a lion in it. And teleportation. And beer.
Who’s it for: Genesis Energy
Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the …
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia.
Who it’s for: TVNZ’s launch of Masterchef NZ
Why we like it: A dash of culinary arrogance and head shaking from the judges, a pinch of sweaty anguish from the competitors and slow motion shots of exploding blenders and flaming pans makes for a top notch …
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for …
Who it’s for: Tui Blond by Saatchi & Saatchi.
Why we like it: Self-reflexive and slightly in-jokey but it’s always entertaining seeing a grown man try to eat a number of dry Weetbix.
Who it’s for: Fruju Fruit Whip
Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.
This quirky, artsy Kapiti ice cream TVC …
Festive cheer continues to ooze from the telly this week. And Cadbury does something right for a change with its Yuletide offering.
Who it’s for: New Zealand Book Council
Why we like it: Colenso and London’s Andersen M Studios worked for eight-months to bring Maurice Gee’s Going West to life in an attempt to promote more reading. Everything in the moody, beautiful film is hand-made/cut, the …
Who it’s for: Silver Fern Farms
Why we like it: Good Kiwi man ‘o the land takes back what’s rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.
As my mother always said, whether you’re engaging in shemale love, being attacked by a shark, suffering from horrible sunburn or lying under a car close to death, there’s always someone worse off than you.
Who for: SkyTV
Why we like it: ‘Lomu, aww, aww, aww, awww.’ A bravura performance in the dentist’s chair. And the armchair. DDB go to the happy place.
Who for: Orcon broadband
Why we like it: Iggy writhes to the online Kiwi cacophony.
And number two:
Who for: Panasonic Lumix
Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.
Send …
Who for: Sleepyhead Sanctuary (by the Department of Motion Graphics)
Why we like it: Atmospheric, fantastical and strangely soothing, in a ‘this woman’s cult-leader-esque voice, that cute, sparkling hummingbird, the purty colours and the thought of that uber-comfortable bed appear to be hypnotising me’ kind of way …
Who for: VodafoneWhy we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.
Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively …
Who for: Woodstock Bourbon and ColaWhy we like it: Wolf West is well cast for woody jokes – wicked bro.
The top ad spenders of the week. Massive Monday the 5th drew 709.060 viewers on TV One and 425,530 on TV3 – that’s a lotta reach.
Who by: JWT London. Director: Vincent WardWho for: Diageo – Blossom HillWhy we like it: Fantastical, filmic, funky – homeboy delivers for the big boys
HoverLion is brothers Ned and Rollo Wenlock and producer Rebecca Moore. They are the new animation and motion graphics kids on the block, up and running for just over a month at their Willis St locale. Their impressive CV makes them fresh candidates for TVC creation and production, title sequences …