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Summer lovin’
Who’s it for: Tip Top by Colenso BBDO and The Sweet Shop
Why we like it: Put this in the ‘if it ain’t broke, don’t fix it’ category. It may be filled with an array of summery Kiwi clichés, but clichés tend to become clichés …
Browsing: TVC
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Of sunset, sunrise and comical New Zealandness
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy Films
Why we like it: 2010 was a year Telecom would probably rather forget, but it’s obviously hoping to go out on a good note and has gone back to the advertising it knows best with this …
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Planes, pains and automobiles
Who’s it for: Sky TV by DDB NZ and Capital City films
Why we like it: The DDB/Sky relationship has been a particularly fruitful one recently. The Arts Channel campaign won every award in the world. The ‘Your Happy Place’ content campaign also got a few …
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Goldstein says farewell, solace sought in ice cream
Who’s it for: ASB by TBWA\Tequila and Paul Middleditch
Why we like it: Ira Goldstein has been a feature of New Zealand’s advertising landscape for about 10 years. And this is his final swansong for ASB. So let us bow our heads and give thanks …
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In dog and beer we trust
Who’s it for: Lotto ‘Lucky Dog’ by DDB and The Sweet Shop
Why we like it: We laughed, we cried, we cried a little bit more and then we laughed again. The latest Lotto campaign is certainly a big, expensive-looking cinematic journey. And it’s nigh-on impossible …
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Battle of the banks
Who’s it for: RaboBank by Shine and Assembly.
Why we like it: As the only online specialist savings and investment bank in New Zealand, RaboBank has a relatively unique tale to tell. And that relatively unique tale has been told in a fittingly unique and …
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Around the world in 60 seconds
Who’s it for: House of Travel by Saatchi & Saatchi Auckland and Thick as Thieves
Why we like it: In the middle of a filthy New Zealand spring, a bit of global gallivanting seems like a particularly good option. And, with the internet taking plenty of wind out …
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DraftFCB banks on Dr Seuss, Colenso goes on a milk run
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: Diehard Dr Seuss fans could potentially cry into their hands at the use of ‘Oh, the places you’ll go’ in a bank ad. But bank ad fans will presumably rejoice because …
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New and improved
Who’s it for: Vodafone by Colenso BBDO and Flying Fish
Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation …
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Up the talk, decrease the violence
Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has …
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Of milk, blood and entertaining cleaning products
Who it’s for: Dairy NZ by Josh & Jamie and Automatic Films
Why we like it: Kiwis are suckers for a bit of good-natured jingoism. And, whether it be rugby, advertising awards or, in this case, milk production, we love nothing more than claiming mostly humble victories over …
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All Blacks go slurp sliding away
Who it’s for: Sanitarium Up & Go by Ogilvy.
Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good …
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The State of Things
Who’s it for: State by Colenso BBDO
Why we like it: We may be slightly biased, but State’s ‘My 3 Things’ campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good’un. The …
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See what it’s like to live in fear and to look through the eyes of others
Who’s it for: The Women’s Refuge 2010 appeal by Saatchi & Saatchi Wellington.
Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be …
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V’s likely ladders and NZ Post’s paper cuts
Who it’s for: Frucor/V by Colenso BBDO
Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price …
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TV vs online: who’s winning the best bang for buck battle?
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?
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Elderly technological ignorami prepare for the broadcasting future
Who it’s for: Freeview
Why we like it: Half the office said they vomited in their mouth and changed the channel when this chirpy old duck and her grumpy old curmudgeon husband graced their screens to tell everyone about Freeview, and the other half said they quite …
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New Zealanders still in love with Rhys’s 2degrees pieces
Who it’s for: 2degrees by TBWA\ and Film Construction
Why we like it: Rhys Darby has been the perfect frontman for a challenger brand like 2degrees and his quirky sense of humour certainly seems to have resonated with New Zealanders in the year or so since the mobile network’s launch. The ads are enjoyable in their own right, but they also seem to have had the desired commercial effect, and the company’s goal of gaining double-digit market share (oh, and giving Kiwis cheaper mobile calling) is apparently within sight. And that’s worth a bit of a nudge, a bit of a wink, a bit of self-deprecating laugh and a bit of a celebratory TVC.
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Battle of the butters: cow and cocoa face off
An embarrassment of riches this week, so it’s a tie.
Who it’s for: Fonterra/Mainland by Colenso BBDO and Prodigy.
Why we like it: Keepin’ it real, keepin’ it quirky and keepin’ it simple. There are no bells and whistles required for a piece …
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Special Group and TSB embrace selective word of mouth
Who it’s for: TSB by Special Group and Robber’s Dog
Why we like it: TSB Bank has been at the top of the banking customer service charts for a while now. And, as a result of this solid reputation, it’s also New Zealand’s most …
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Hey Pam, meet John
Who it’s for: Pams by Barnes, Catmur & Friends
Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the ‘house’ variety. Neither Tim Burton …
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‘Tats amazing’ says man with bleeding head
Who it’s for: Rascals
Why we like it: Slim pickings for TVCs this week, so instead we’ve chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more …
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Instant gratification – the musical
Who it’s for: New Zealand Lotteries/Instant Kiwi by DDB NZ, Good Oil and Images and Sound
Why we like it: Exploding old people, mediocre dancing, a moonwalking cameo from Mexi-Doug, the funny dolphin noise, huge amounts of unbridled joy and the promotion of gambling makes for …
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Business, family, community, whaling and flash cars
Who’s it for: BNZ by Sugar, Exile Films and Franklin Road.
Why we like it: Portraying banks as good, honest business/community/family builders is a pretty tough sell at present given the financial sector’s greed and recklessness played a large part …
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A Chorus of approval
Who it’s for: Chorus/Telecom by Chameleon TV
Why we like it: A little bit of self-deprecation from the cable layers. Looks like the battle for the fibre optic network is starting to heat up. And it’s the first Telecom advertising we’ve seen on the …
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Mini goes large
Who it’s for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here’s another ad for the Soho 8 that’s set to run on C42 …
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Dealing with the dry horrors
Who it’s for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.
Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters’ Dave Grohl? That’s right, there’s no …
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SKY TV makes its office a ‘Happy Place’
Who they’re for: SKY TV by DDB and Automatic films.
Why we like it: Only the coldest, darkest and most bitter of hearts would be unable to find some black comedy joy in SKY TV’s ‘Happy Place’ campaign. And these two new offerings, while …
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DDB banks on universal truisms
DDB’s brand TVC relaunch campaign for ANZ empathises with everyday New Zealanders and aims to demonstrate the bank “lives in their world”. Awww, those caring banks. The ads were shot by local director Adam Stevens from Robbers Dog and were filmed in and around Auckland (check out …
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Pineapple Lumps assume the juxtaposition
Who it’s for: Pascall Pineapple Lumps by DDB
Why we like it: Stereotypes are always right. They’re also great time savers. And there are plenty on offer in this entertaining and moderately self-deprecating OE themed number. According to research and contrary to popular perceptions, adults actually …