We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.
Who’s it for: NZTA by Clemenger BBDO and Film Construction
Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …
Who’s it for: Mountain Dew by Colenso BBDO and Satin & Lace
Why we like it: For many years, Frucor has been giving Colenso heaps of cash so it can bring cool ideas to life. Then people start talking about it, Frucor sells truckloads more of its stuff …
Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD
Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are …
Who’s it for: YellowLocal by Colenso BBDO and Down Low Concept
Why we like it: It might be a me-too act to counter the arrival of NZ Post’s Localist directory, but, at first glance, YellowLocal seems like it has plenty of good features and …
Greedy old advertising behemoth DDB makes it three in a row on TVC of the Week, following on from its two new ads for Volkswagen.
Who’s it for: Cadbury by DDB and Goodlife Films
Why we like it: It’s easy to make an ad. It’s …
Get your physics hat on for this week’s TVC
Who’s it for: Volkswagen by DDB and Robber’s Dog
Why we like it: As Volkswagen seeks to deliver its first ever ute into the New Zealand market, and with Toyota the dominant player in the market …
A virtual cornucopia of new work to choose from this week, with a double for Robber’s Dog.
Who’s it for: V by Colenso and The Sweet Shop
Why we like it: It was always going to be tough to beat V Pomparkour in the coolness stakes …
Not much in the way of new and exciting ad goodies around this short week. So we’ve had to go back a week or two to find the winner.
Who’s it for: Gregg’s coffee by DraftFCB and Robber’s Dog
Why we like it: Ah …
Who’s it for: Speight’s by Shine and Curious Film.
Why we like it: Inept, high-maintenance and presumably well-moisturised city-slickers head to the hills for some toughening up. And who better to whip them into shape and enhance their gradually decreasing manliness than a strong, silent, Speight …
You chose ’em. And here they are. A few surprises in the mix, most notably the fact that little old Skyline got more votes than DDB’s epic canine adventure for Lotto (which is closing in on one million views on YouTube) in the TVC of the Year poll. The much-discussed brand ad for New World by .99 took 13th spot, ahead of Colenso’s ‘V Pomparkour’ and Genesis ‘Pukekos’ by DraftFCB came in near the top at fourth. Not too surprising, however, is the fact that six ads made by DDB, an agency renowned for its excellent TV work, made it into the top ten.
Plenty of new stuff to choose from this week. And we’re feeling particularly generous so we’re sharing the love.
Who’s it for: Stihl by DDB and Robber’s Dog
Why we like it: If there was an Axis for funny, DDB would probably win it …
Who’s it for: Whittaker’s Peanut Slab by Assignment Group
Why we like it: Good honest chocolate. Very good entertaining montage. And there are plenty more very funny ‘swear by the slab’ moments here.
Who’s it for: Persil and Curious Film
Why we like …
Who’s it for: Sky by DDB and Thick as Thieves
Why we like it: Sky and DDB are making themselves pretty comfortable in the TVC of the Week La-Z-Boy of late, with a very consistent display of top notch work. And just as TVNZ announced a $15 …
Who’s it for: Sky by DDB and Prodigy
Why we like it: Once more, the latest entertaining instalment of Sky’s ‘Match Fit’ campaign hits the spot. And extra points have been awarded for the bravura performance from Grant Fox.
Who’s it for: ANZ …
Despite the beliefs of slightly extremist doomsayers who claim television is dying and the days of big brand ads and mass awareness marketing are over, most would agree that television commercials are still one of the most effective ways for brands to convey emotion, tell stories and, in most cases, get their messages in front of humans. Since StopPress was sent into the wild in September 2009, we’ve been celebrating that collision of art and commerce in our TVC of the Week section, which, as the name suggests, showcases what we deem to be the best locally-created TV ad(s) of the past seven days. It’s supremely unscientific, of course: it has nothing to do with research, testing or sales figures, it’s simply based on gut feel; on whether an ad is funny, beautiful, engaging, well-made, memorable, creative or occasionally even so bad it’s good. Well, now we’re taking it a step further with the first annual StopPress/ThinkTV TVC of the Year Award. So get in there and vote for the ads that have tickled your fancy in the past year.
Who’s it for: 2degrees by TBWA\ and Digital Post
Why we like it: Once again, 2degrees has managed to entertain and inform simultaneously with its new Pay Monthly spots. As we’ve all come to expect, they’re funny, quirky, easily understood and also quite …
A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?
Who’s it for: Tui by Saatchi & Saatchi and Flying Start
Why we like it: Kiwis pride themselves on their storytelling. And a wee …
Who’s it for: Skyline Garages by Barnes, Catmur & Friends and Cirkus
Why we like it: It’s hinged on an insight that garages have been put to a range of inventive uses in New Zealand over the years, whether it be making rocket packs, boats, motorbikes or …
Who’s it for: Levi’s by Colenso BBDO
Why we like it: It’s easy to make a viral ad. It’s much more difficult to actually make that ad go viral. But at well over five million views on YouTube, that’s exactly what Colenso did …
Who’s it for: Cadbury by DDB NZ and GoodLife Films
Why we like it: Everyone knows there’s plenty of joy to be found in chocolate, but there’s joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold …
Who’s it for: FOUR by Special Group and Fatboy Films
Why we like it: It’s got a large yellow duck in it. And there’s quite possibly no better way to draw attention to the arrival of a new, edgy mainstream TV channel than by doing …
Who’s it for: Unitec by Special Group and Film Construction
Why we like it: Filming three students at the start of the school year to promote an academic institution is a particularly brave move, but taking the reality TV approach appeals to the …
Who’s it for: Warehouse Stationery by M&C Saatchi and Flying Start
Why we like it: How could you not like an ad that features post-it note balloons, scooters made of briefcases, cardboard buses or sellotape skateboards? It’s fun, it’s cute, it’s crafty and …
Who’s it for: Vodafone by Colenso BBDO and Robber’s Dog
Why we like it: We’re suckers for a good internet meme. And the Double Rainbow man, known to his mum as Paul “Bear” Vasquez, was one of last year’s most impressive, with his video …
This is the last round of TVC of the week for 2010. We’re planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes …
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …
Who’s it for: Mammoth Supply Co by Shine and Robber’s Dog
Why we like it: How could you not like an ad that’s got that old cowboy dude from the Big Lebowski doing the voice over (apparently he never does ads)? Or an …
Who’s it for: NZTA/NZ Police by Clemenger BBDO and @radical.media
Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast …
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …
Who’s it for: Interislander by Saatchi & Saatchi Wellington and The Sweet Shop.
Why we like it: Take the romance of the ferry, some classic New Zealand summer imagery and a surprisingly uncringeworthy ukelele version of the classic Interislander jingle, and you’ve got yourself an ad that …