articles tagged 'TVC of the Year'

StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours

  • TVC of the Year, brought to you by MediaWorks
  • August 14, 2015
  • Ben Fahy
StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours

There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO's rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.

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The humans of adland* have spoken: Vodafone's porcine mystery wins People's Choice in StopPress/MediaWorks TVC of the Year, FCB ads dominate

  • Awards
  • August 7, 2015
  • StopPress Team
The humans of adland* have spoken: Vodafone's porcine mystery wins People's Choice in StopPress/MediaWorks TVC of the Year, FCB ads dominate

From the moment Vodafone’s Piggy Sue stepped in to replace James Rolleston for Vodafone, there was a sense that the ad would be popular. It did, after all, feature an adorable piglet that was remarkably puppy-like in its behaviour. And so it has proven, with the ad racking up over 300,000 views online and also getting the most votes in the People’s Choice division in this year’s MediaWorks/StopPress TVC of the Year competition. PLUS: see how many votes each of the finalists received.

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Choose your champion (in the StopPress/MediaWorks TVC of the Year 2014/2015)—LAST WEEK TO VOTE

  • TVC of the Year, brought to you by MediaWorks
  • July 27, 2015
  • StopPress Team
Choose your champion (in the StopPress/MediaWorks TVC of the Year 2014/2015)—LAST WEEK TO VOTE
Logo by Rupal Hira

As has been the case in previous years, we have whittled down the numerous TVC of the Week winners since our last survey to 52 contenders. Voting ends on Friday, so get in there and choose the best of the year.

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Clemenger double: 'Mistakes' picks up StopPress/MediaWorks TVC of the Year, 'Blazed As' shares craft category spoils with DDB's 'Born to Defy'—UPDATED

  • TVC of the Year, brought to you by MediaWorks
  • September 1, 2014
  • Damien Venuto
Clemenger double: 'Mistakes' picks up StopPress/MediaWorks TVC of the Year, 'Blazed As' shares craft category spoils with DDB's 'Born to Defy'—UPDATED

Last week, StopPress met with an estimable judging panel in an effort to determine which finalist in the StopPress/MediaWorks TVC of the Year competition was most deserving of this year’s title. Copious head scratching, contemplative groans and a fair bit of imbibing ensued as the judges weighed up the pros and cons of the campaigns over a lunch at Auckland’s Neighbourhood brew bar. And by the end of this highly scientific estimation of the effectiveness of the each campaign, the judges came to a final shortlist of three candidates: ‘Mistakes’ for the New Zealand Transport Agency (NZTA) by Clemenger BBDO, ‘Devil’s Chair’ for NZI by FCB and ‘The People’s Film’ for VW by Colenso BBDO. PLUS: ‘Blazed As’ for the NZTA by Clemenger BBDO and ‘Born to Defy’ for Steinlager by DDB took out the top spots in the craft category.

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Make your vote count (in the StopPress/MediaWorks TVC of the Year 2013/2014)—VOTING ENDS 6PM

  • TVC of the Year, brought to you by MediaWorks
  • August 11, 2014
  • Ben Fahy
Make your vote count (in the StopPress/MediaWorks TVC of the Year 2013/2014)—VOTING ENDS 6PM

We live in a world where targeting individuals is becoming increasingly attainable, where streaming and ondemand services (and, in many cases, illegal downloads) give viewers much more control over what they watch, and where online video has become a major sucker of people's time. As such, the sceptics tend to believe traditional, primarily ad-funded TV is an anachronism. But, according to NZ on Air and Colmar Brunton's recent media consumption study, Kiwis are still watching plenty of linear TV; according to ASA ad spend figures, brands are still spending up large on TV advertising; and according to pretty much everyone, good video content still has the biggest emotional impact when it comes to branding. So, once again, we're aiming to celebrate the efforts brands, agencies and production companies put into changing perceptions and/or selling more stuff over the past year and a bit with our annual StopPress/MediaWorks TVC of the Year.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

People's Choice: how Westpac and DDB added some humour to the banking landscape

  • TVC of the Year, brought to you by MediaWorks
  • August 15, 2013
  • StopPress Team
People's Choice: how Westpac and DDB added some humour to the banking landscape

After almost 1,000 votes, the entertaining fish out of water tale that aims to show that Westpac has ways of helping customers into their own house has taken out the StopPress/MediaWorks People's Choice Award. Micheal Healy, Westpac's portfolio director — brand and marketing, takes us through the thinking behind it.

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'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

  • TVC of the Year, brought to you by MediaWorks
  • August 15, 2013
  • Ben Fahy
'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.

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Toyota's smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac's 'Flatties' wins People's Choice

  • Advertising
  • August 15, 2013
  • StopPress Team
Toyota's smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac's 'Flatties' wins People's Choice

Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.

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Hear ye, hear ye – the 2013 StopPress/MediaWorks TVC of the Year award voting has been extended

  • Advertising
  • July 19, 2013
  • Ben Fahy
Hear ye, hear ye – the 2013 StopPress/MediaWorks TVC of the Year award voting has been extended

Audio visual content is still arguably the best way to convey emotion, tell stories and flog things. And, as evidenced by its position atop the ASA ad spend charts—and despite all the rhetoric and predictions of death—the telly is still a bloody popular advertising medium in this country. The advertising that appears on it is not always good, of course, but in an effort to celebrate what we feel are some of the best efforts of the past year and a bit, we’re asking our audience to choose their favourites as part of the StopPress/MediaWorks TVC of the Year competition.

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