articles tagged 'TV'

The TVNZ NZ Marketing Awards told through tweets

  • PopPress
  • August 28, 2015
The TVNZ NZ Marketing Awards told through tweets

It has become commonplace for the organisers of corporate events to encourage those in attendance to Tweet about the experience. And last night's TVNZ NZ Marketing Awards was no different. Throughout proceedings, references were made to #TVNZmightymarketer and some of the well-dressed folk responded had a bit of fun on the platform. Here's a rundown of the action as told through Tweets.

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Despite the social media outrage, Sky's upward trajectory continues

  • Media
  • August 28, 2015
  • StopPress Team
Despite the social media outrage, Sky's upward trajectory continues

It isn't difficult to find someone making a negative comment about Sky TV's service on social media. The broadcaster is a proverbial punching bag, with shots regularly flying in from Kiwis across all the available channels. And yet, despite the continuous stream of negativity, Sky's revenue and profits continue to rise at a time when digital disruption is cutting a huge chunk out of the profitability of the other broadcasters.

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The Compendium: 31 July

  • July 31, 2015
  • StopPress Team
The Compendium: 31 July

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Sky enlists Kiwi artists to celebrate the appealing polarity of TV for its 25th, butters up customers with big prizes

  • Advertising
  • July 17, 2015
  • StopPress Team
Sky enlists Kiwi artists to celebrate the appealing polarity of TV for its 25th, butters up customers with big prizes

While Sky was officially founded 28 years ago in 1987, it was first beamed into New Zealand households 25 years ago. And to celebrate the silver anniversary it's got a bunch of artists to capture the essence of why we watch TV. And it's also repaying the loyalty of subscribers by offering them an opportunity to win one of 25 fan experiences in New Zealand and around the world.

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Snakk looks to capitalise on dual-screening by synching mobile and TV ads

  • Tech
  • June 11, 2015
  • StopPress Team
Snakk looks to capitalise on dual-screening by synching mobile and TV ads

Accenture recently showed that 87 percent of individuals watch TV with their devices within arm's reach, meaning that a smartphone can quickly become a medium by which to escape the advertising that punctuates a television show. Add to this the fact that Google's recent Consumer Barometer report showed that 72 percent of Kiwis own a smartphone and that almost a quarter of the population now access the internet more often via a smartphone than any other device and it becomes clear that smartphones are a place where brands should be. This is not to say that television, which continues to reach 92 percent of the population, should be abandoned as an advertising channel, but that it should rather be used in conjunction with other available channels. Snakk Media has just launched a way for Kiwi advertisers to do this.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Hi ho silver anniversary

  • PopPress
  • May 19, 2015
  • StopPress Team
Hi ho silver anniversary

While Sky was incorporated in 1987, its social channels were drawing attention to its 25th birthday yesterday. The remotes have changed a lot in that time, as has the broader media market, and while it still counts over half of the country's 1.6 million households as subscribers and raked in record profits last year, there's no doubt the competition has ramped up significantly in recent years. So, in honour of this milestone, here's a story we wrote last year about Sky's fruitful relationship with its long-serving agency DDB.

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To TV or not to TV? Mike O'Sullivan on why you're asking the wrong question

  • Media
  • May 15, 2015
  • Mike O'Sullivan
To TV or not to TV? Mike O'Sullivan on why you're asking the wrong question

We keep hearing it: TV is dead and digital is the dream; your ticket to ever-lasting marketing glory. But BrandWorld's Mike O'Sullivan says TV is still alive and well and consumers' passion for video shows no sign of letting up.

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Doing stuff for free stuff: Fly Buys trumpets its rewards programme

  • Loyalty
  • May 5, 2015
  • Holly Bagge
Doing stuff for free stuff: Fly Buys trumpets its rewards programme

Fly Buys has released a new campaign via Clemenger BBDO that emphasises the variety of rewards members can get with Fly Buys and how easy it is to receive them by simply “getting stuff free by doing the stuff you do every day”.

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Half the nation tunes in to watch the Cricket World Cup final

  • TV
  • April 1, 2015
  • StopPress Team
Half the nation tunes in to watch the Cricket World Cup final

he Cricket World Cup final on Sunday saw nearly half the nation sitting on the edge of their seats rooting for the Black Caps as Sky’s viewer ratings soared. The 11-hour match attracted a whopping 1,964,500 viewers across Sky Sport and Prime TV, with free-to-air channel Prime posting its highest ratings ever, according to Sky's director of communications Kirsty Way.

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The Compendium: 27 March

  • PopPress
  • March 27, 2015
  • StopPress Team
The Compendium: 27 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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The Bachelor NZ trots along nicely for MediaWorks, attracts decent TV and on-demand audiences

  • TV
  • March 27, 2015
  • Damien Venuto
The Bachelor NZ trots along nicely for MediaWorks, attracts decent TV and on-demand audiences

It's still early days, but The Bachelor NZ has thus far performed well for MediaWorks, particularly in the 25-54 category that media agencies prioritise when purchasing ad slots. According to Nielsen's online ratings, the show has attracted over 100,000 viewers aged between 25 to 54 in each of the episodes that have screened to date. And these ratings have been consolidated by strong on-demand stats as well. PLUS: MediaWorks looks into introducing a registration model to its 3Now platform.

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Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration

  • Media
  • March 27, 2015
  • Damien Venuto
Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration

Until recently, advertising across MediaWorks' various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company's head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

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The SVOD knee-jerk: Lightbox, Neon and Quickflix respond to the arrival of Netflix—UPDATED

  • SVOD
  • March 24, 2015
  • Damien Venuto
The SVOD knee-jerk: Lightbox, Neon and Quickflix respond to the arrival of Netflix—UPDATED

Netflix, which launched in the Kiwi market today, yesterday announced that its pricing structure will include three different subscription options: $9.99 for single-stream standard definition plan; $12.99 for a two-stream high-definition plan; or $15.99 for a four-stream ultra-high definition plan. And this announcement has been met with swift responses by the players currently in the market. PLUS: traditional broadcasters also announce some changes.

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New ways of story telling through the digital realm

  • PopPress
  • February 19, 2015
  • StopPress Team
New ways of story telling through the digital realm

Television and movie producers—and advertisers—are always looking for new and interesting ways to incorporate modern technology into their storytelling techniques. Here are a few interesting examples.

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Sky launches sports streaming service, wait for Neon continues

  • SVOD
  • February 3, 2015
  • Damien Venuto
Sky launches sports streaming service, wait for Neon continues

While everyone has been waiting with bated breath for the impending release of Neon, Sky this week released Fan Pass, a sports streaming service that will give viewers access to NRL, Formula One and Super Rugby. PLUS: the head of Fatso Cuan Gray has been given the reins to lead the new offering.

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