Industry happenings at TV3, MediaWorks, Carat, Us&Co, The Sweet Shop, Hootsuite, and Sparcmedia.
Marketing, advertising & media intelligence
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.
From bouncing abs to suave steps: MediaWorks changes its promotional play for The Bachelor NZ season 2
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
Following on from our recent report on TVNZ and MediaWorks' use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ's campaign around the show.
The Block NZ will be returning soon to TV3 for its fourth season ‘The Block NZ: Villa Wars’, which means a new campaign, and as part of it, an ad has been released which is akin to an action movie trailer, with the contestants entering their designated neighbourhood, ready for a DIY war.
This year marked the 40th year of Māori Language Week, which celebrates New Zealand’s indigenous language. We look at the brands that got on board, as well as whether companies should be making more of an effort to be a part of it.
Despite all the hype, reality food show Masterchef NZ’s first episode of the season has failed to deliver in the ratings department, no doubt another blow to Mediaworks as it struggles to compete with TVNZ which is still dominating with the most-watched shows on television.
Mediaworks has released its promo for its highly-anticipated new current affairs show Story, set to debut next month. PLUS ratings for Seven Sharp and Come Dine with Me.
The other mother of the nation has been reading the news (and cracking jokes) at TV3 since 1999 and took the brave step of signing up as newsreader for The Paul Henry Show this year. Here’s a taste of her media diet.
To keep their show in the public consciousness before its return to television, Jono and Ben have reached out to their Facebook fans to choose the show’s new motto. Suggestions have been pouring in on their page with a good mixture of the hilarious, the sweet and the outright offensive. They also asked some school children what they think should be featured on the show, their answers are priceless. PLUS: fellow MediaWorks comedian Dai Henwood adds L’Oreal Paris to his list of endorsers.
A new story: Duncan Garner and Helen du Plessis-Allan announced as hosts on Campbell Live replacement
In a recent opinion piece by Duncan Garner he said he strives to find more of a work-life balance and prioritise the important things after the loss of his father and realising Parliament was “a ridiculous place to work”. He might find that a bit difficult now, as it was announced today he will be a co-host on Campbell Live’s replacement Story alongside Heather du Plessis-Allan while continuing to present his RadioLIVE drive show from 3-6 weekdays. But no doubt the show will be welcomed with open arms after Come Dine with Me has failed to deliver in the ratings department as TV3 hits an all-time low.
MediaWorks has Dancing with the Stars contestants shimmying their way across the cityscape of Auckland using some clever visuals
Dancing with the Stars, the show that seems to be made up of Shortland Street actors, radio presenters and politicians and is renowned for its second series where Rodney Hide dropped his partner during his cha-cha-cha performance is back again this year after a six-year hiatus and MediaWorks has whipped out some convincing projection (pun intended) techniques to get us interested.