Wednesday, June 10
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Browsing: TV

News
Optimistic TVNZ targets the yoof, aims to improve on ‘fantastic’ 2010
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Aside from a couple of very well-publicised PR disasters and a host of aggrieved agency folk who seemed mightily pissed off about the halving of their 20 percent commissions, TVNZ had a stellar year in 2010, with solid ratings, steadily increasing ad revenue and an array of impressive innovations—both for viewers and advertisers. It also welcomed new sales director Paul Maher into the fold in August and, while he thinks it will be slow and steady as she goes this year, he’s confident TVNZ can repeat—and maybe even exceed—the performance of 2010.

Opinion
Single tear rolls down cheek as old television order changeth
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Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week. Analogue TV is either dead or on death’s door overseas. How long has it got to live here? How to catch the elusive black swan. Are you overlooking the oldies? The paywall prognostications come thick and fast. So how is Rupert faring? What people really think of advertising? The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast. Tips and tricks for post-recession category management.

News
TVNZ finds its repurpose, embraces journalistic ‘Jack of all tradism’
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As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other’s lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years.

News
‘Vinnie’s View’ tops ratings war*
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Fed up with constantly being mistaken for Rhys Darby, our very own Vincent Heeringa has stepped out of Rhys’ shadow, with his own television segment, ‘Vinnie’s View’. We’re so proud.

In his debut performance this morning, Heeringa discussed tidal power and road trains as part of TV3’s …

Opinion
Kiwi TV starts playing catch-up
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The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week. The whys and wherefores of Catch Up TV in New Zealand? How does it stack up? The year that was in TV land: it was the best of times, it was the worst of times. Facebook hits 400 mill. Happy sixth birthday. Statistics New Zealand’s suite of online tools small businesses quick and easy access to information. Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play

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