Browsing: TV One

Opinion
The Year in Review: Annemarie Duff
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With public broadcasting increasingly seen as a ‘nice to have’ by the National government, it’s all about the money for TVNZ these days. The $14-ish million TiVo mistake was obviously on the wrong side of that ledger, but the national broadcaster also had some big wins in 2011 and, judging by the extravagance of the 2012 new season launch, confidence is high for more success—both for ratings and ad spend—this year. General manager of marketing Annemarie Duff offers her two cents. 

News
Nielsen diagnoses rugby fever in 81 percent of nation
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In case you haven’t noticed, the nation has fully embraced the Rugby World Cup, as evidenced most clearly during opening night festivities, when, according to a special survey of all the individuals (15+) in Nielsen’s 500-home TAM panel, the opening game was watched by 81 percent of all New Zealanders, with 11 percent of those watching it at a pub or outdoor venue. 

News
TVNZ flicks Heartland switch, goes a-ramblin’ down memory lane
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Today sees the launch of New Zealand’s first 100 percent local content channel, TVNZ Heartland, which features a mix of old classics and new gems and will be shown on the Sky platform. And, according to TVNZ’s head of digital Eric Kearley, we can expect to see more of these types of channels on the pay-TV platform in the future.

News
[email protected]: 18-24 Sep
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A week of the most expensive ads on NZ telly for your viewing pleasure. New campaigns by Fresh’n Fruity, Sovereign and a very curious cat collection launched this week.

TV3, 24 September 2009

Arnott’s Vita-Weet crackers Harvey Norman, 10, 10, 10 deal G-Force movie Bunnings Pearl …

News
[email protected]: 11-17 Sep
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The top spending clients of the past week. Veeeery interesting.

Last week’s ads here.

TV3, 17 September 2009

Arnotts Vita-Weat crackers The Warehouse, 4 days of deals Powerball jackpot Roses chocolates Ruapehu ski season Burger King, The Outlaw AXA Insurance Pit Stop Pineo Cleen TV One, 17 …

News
[email protected]: 4-10 Sep
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Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …

News
The late-night brawl: Nightline vs Tonight
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Could TV One’s Tonight be slowly losing the 10.30pm ratings war against TV3’s Nightline? TV3 says yes and TVNZ says it’s no big deal.

In the monthly averages this year, Tonight has been ahead of its rival by around 20,000 viewers aged 5+. But in …

News
[email protected]: 31 Aug-3 Sep
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In a New Zealand first, StopPress has collected all the week’s most expensive TVCs into one handy place: here. Why? Not because they’re good. Some (arise, Sir Harvey Norman) are something else. But hey, when you’re spending so much so often, it pays for us to listen …