Telecom wants New Zealanders to be savvier with their technology, starting with viewers of One News. The country’s largest telco is launching a series of new TV spots called Tech in a Sec, to help Kiwis figure out their damn-fangled devices.
Browsing: TV One
With public broadcasting increasingly seen as a ‘nice to have’ by the National government, it’s all about the money for TVNZ these days. The $14-ish million TiVo mistake was obviously on the wrong side of that ledger, but the national broadcaster also had some big wins in 2011 and, judging by the extravagance of the 2012 new season launch, confidence is high for more success—both for ratings and ad spend—this year. General manager of marketing Annemarie Duff offers her two cents.
In case you haven’t noticed, the nation has fully embraced the Rugby World Cup, as evidenced most clearly during opening night festivities, when, according to a special survey of all the individuals (15+) in Nielsen’s 500-home TAM panel, the opening game was watched by 81 percent of all New Zealanders, with 11 percent of those watching it at a pub or outdoor venue.
Today sees the launch of New Zealand’s first 100 percent local content channel, TVNZ Heartland, which features a mix of old classics and new gems and will be shown on the Sky platform. And, according to TVNZ’s head of digital Eric Kearley, we can expect to see more of these types of channels on the pay-TV platform in the future.
A week of the most expensive ads on NZ telly for your viewing pleasure. New campaigns by Fresh’n Fruity, Sovereign and a very curious cat collection launched this week.
TV3, 24 September 2009
Arnott’s Vita-Weet crackers Harvey Norman, 10, 10, 10 deal G-Force movie Bunnings Pearl …
The top spending clients of the past week. Veeeery interesting.
Last week’s ads here.
TV3, 17 September 2009
Arnotts Vita-Weat crackers The Warehouse, 4 days of deals Powerball jackpot Roses chocolates Ruapehu ski season Burger King, The Outlaw AXA Insurance Pit Stop Pineo Cleen TV One, 17 …