Browsing: Tui

News
Tui’s half-time mercy dash takes out May’s Ad Impact Award
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As one brave man does the half-time mercy dash to the liquor store to replenish stocks for the group during a footy match, it seems there’s little that can distract him from his sport, not even a slew of hot women who just happen to be lining the liquor store route. And, whether you agree with the stereotype or not, Tui’s ‘Halftime Distractions’ campaign by Saatchi & Saatchi and The Sweet Shop’s Stuart McDonald certainly seems to have hit its mark, taking out Colmar Brunton’s Ad Impact Award for May.

Movings/shakings
Movings/Shakings: 18 May—UPDATED
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Creative seeds are planted as a new PR agency launches, MediaWorks TV says goodbye to its long-serving director of programming while MediaWorks Radio puts some wind in its sales, Ocean Design’s increased workload leads to a host of new recruits and a new office, Bullseye’s new Auckland office gets its hands dirty with Tui Products, Tamati Coffey takes a place on the Breakfast couch, Pluk gets set for expansion with a new country manager, and local animation ringmasters Cirkus get the call up for Cannes alongside Bill Clinton, Ridley Scott and Debbie Harry. 

News
Tui bathes in the comical ‘donate-gate’ waters
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The RadioLive interview and 3 News clip featuring John Banks make for rather comical, cringe-worthy viewing. And, as the anonymous donation saga continues to unfold, the contextual humourists at Saatchi & Saatchi and Tui have jumped on board the Banksy train with a new billboard.

News
The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge
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The relative lack of sun—and therefore barbecues—over the summer months hasn’t been ideal for the booze industry (craft beer continues to grow, while the overall beer market is thought to be down around five percent). But as the inside months approach and the rugby season gets into full swing, Tui’s new ‘Halftime Distractions’ spot by Saatchi & Saatchi and The Sweet Shop’s Stuart McDonald (he of Summer Heights High fame) is hoping to ensure the boys will focus on the brown stuff should they be required to provide for the group.

News
Roses are red—and made of newspaper
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Tui-drinkers are widely renowned as hopeless romantics. But some of them obviously need a bit of help to grease the wheels of love. So Tui and Saatchi & Saatchi have come to their aid by finding another use for the newspaper and creating a gift to help impress the missus (or the mister). Much like the alternative strip for Tuatara by Y&R Wellington last year, a bunch of foldable DIY roses is included in every edition of today’s New Zealand Herald, which means these sensitive new age guys “can keep [their] dosh for a dozen of another kind.”  

News
Tui sticks to its knitting with new brewery-raid brand ad
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The booze laws are in for a bit of a tune-up this year, with a yet-to-be-announced, Government appointed panel set to bang heads over things like the role of alcohol sponsorship, price controls and industry self-regulation of advertising. Of all the beer brands, Tui is probably the one most often singled out for pushing the envelope, both for its controversial, long-running, PC-busting billboards and for supposedly using sex to sell beer with the Tui brewery girls. But the numerous complainers haven’t stopped it from continuing to use cheekiness and humour in its ads and, carrying on the popular tradition of using brewery raids, elaborate disguises and gnomes—Saatchi & Saatchi and The Sweet Shop have launched another entertaining brand ad for Tui Blond lager. 

News
Dear Robbie…
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Tui thrives on taking a slightly different approach to events or issues of national significance. So it’s not surprising to see a cheeky rugby-related billboard erection from the trickster beer brand that demonstrates the extent of Kiwis’ hospitable nature.

News
Slip sliding away
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Who’s it for: Tui Blond ‘Vortex’, by Saatchi & Saatchi NZ

Why we like it: The response to the new Tui bottle vortex bottle design has been, it’s fair to say, not overwhelmingly supportive. In this TVC the team try to sex up the vortex design in typical Tui …

News
Bum promotes neck as new Tui Blond bottle goes for a slide
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Not getting enough taste from your regular beer? Want more ‘aggravation’ before the sweet, sweet nectar touches your lips? Think drinking out of a glass is for losers? Well then, DB has come to the rescue with its new vortex bottle for Tui blond and the new innovation is being promoted in quintessentially cheeky (teehee) Tui fashion with the return of a scantily-clad yet awfully intelligent brewery girl. 

News
Would Welly? Tui thinks not
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The Wellywood debacle has led to a vast array of humorous jibes being directed at the Windy City (add your suggestion here and we might send you some beer) and Tui has joined the cacophonous debate, in typically cheeky fashion, claiming the proposed sign will detract from the awe inspiring TUIWOOD sign that was erected six years ago in Mangatainoka. 

News
Tui ventures into the vortex of bottle design
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Can you make a beer taste better by changing the shape of a bottle? DB Breweries, the makers of Tui Blond Lager think so, announcing a few changes to the brand’s traditional bottle design, including the addition of a “vortex internal neck emboss”. 

News
Beer, bellowing and books
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A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?

Who’s it for: Tui by Saatchi & Saatchi and Flying Start

Why we like it: Kiwis pride themselves on their storytelling. And a wee …

News
Tui barrage continues as latest ‘Brewing Legends’ ad goes live
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It’s all action for Tui at the moment: it’s just released a new Facebook app, it’s put its gnomes on TV for the first time as part of a big promotion, it’s treading a fairly fine line with some of the comments from the lovely ladies competing in the Miss Tui competition and now it’s just released the follow up to the impressive ‘Brewing Legends’ brand ad that was set free before Christmas.

News
Tiny Tui ambassadors make first on-screen appearance, as Tui vixens push the booze envelope
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The Tui gnomes have been an integral part of the beer’s brand activity for the past eight years but they’ve never ventured out of the garden and onto New Zealand’s TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that’s offering a few lucky Kiwis a chance to win a ‘Tui Super Send Off’. But it’s another Tui promotion that caught our attention, for very different reasons.

News
Of war, golf and fertility
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Three good’uns share the gold this week.

Who’s it for: Sky TV by DDB and Prodigy Films

Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …

News
And now, the news…
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… including Tui HQ’s gloating, a few more accusations of creative plagiarism, Dettol, Halloween chocolate, Kodak’s 20th anniversary, 42 Below taking the Glad Wrap approach, the Langham’s new twins, New World’s new data toy, sexy posters, amazing photographers, more Alt Group domination and practically everything else you can possibly imagine.