Browsing: Tui

News
The book of Tui
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Last year, Tui celebrated its 125th anniversary. And it appears that the celebrations got so rowdy that DB didn’t quite get around to releasing its anniversary book memorialising the history of the brand. So to fill the book-shaped space on coffee tables throughout New Zealand, Tui has now released a book for its 126th anniversary.

News
A royal pint?
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Just as the campaign to start a national debate on flag kicked off, the country went batty for Prince Harry. And, following on from his unscheduled stop at a pub quiz in Stewart Island, Tui reckons he might be keen for another tipple when he makes it up to Auckland. And, as the everyman prankster prince, Tui would surely be an appropriate brew. We look forward to seeing the international media take that out of context too.

News
125 years of Tui: ‘Let’s make cheese. Yeah, right’
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The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.

News
Tui kicks off 125th anniversary, presents beer glass as the original handheld device
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Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.

News
Tui Beer Plumber campaign best in show for Yahoo
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The Tui campaign that began with a video prank and ended with a stack of YouTube views and media coverage around the globe has won this year’s Grand Prix prize in the Yahoo! Digital Strategy Awards. The campaign’s authentic content resonated with the target demographic, Yahoo! awards organisers said.

News
Orange invasion: how cricket fans are promoting Tui
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Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.

Opinion
Year in Review: The Nicks
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It’s been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.

News
Tui brew earns longer view: viral video gets six million hits as extended version hits the spot
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It’s often said people browsing the web have little appetite for long videos, but Tui’s proved that wrong with its viral beer prank. The beer plumber stunt created by Saatchi and Saatchi, featuring a builder and his tradie mates launched on 17 September. The 90 second version has had about 2.65 million views while the seven minute version has had more than 3.5 million.

News
Tui vs Moa: the battle continues
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Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.

News
The chosen one
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There’s been plenty of mystery and a fair bit of pope bashing since Papa Ratzi announced he was chucking in the mitre. And, never one to miss out on an opportunity for a laff, Tui has got in on the act too, with a new billboard via Saatchi & Saatchi.

News
Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award
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Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui.

Movings/shakings
Movings/Shakings: 22 June
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Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

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