Beehive bacon is telling it like it is in a cheeky campaign by Contagion that points out the absurdities of life.
Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline ‘men in expensive suits’.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO as its new agency.
Last year, Tui celebrated its 125th anniversary. And it appears that the celebrations got so rowdy that DB didn’t quite get around to releasing its anniversary book memorialising the history of the brand. So to fill the book-shaped space on coffee tables throughout New Zealand, Tui has now released a book for its 126th anniversary.
Just as the campaign to start a national debate on flag kicked off, the country went batty for Prince Harry. And, following on from his unscheduled stop at a pub quiz in Stewart Island, Tui reckons he might be keen for another tipple when he makes it up to Auckland. And, as the everyman prankster prince, Tui would surely be an appropriate brew. We look forward to seeing the international media take that out of context too.
Tui’s Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.
James Hurman’s annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.
DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.
Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.
The University of Canterbury Futures communications team has reigned supreme in its campaign to reinvent itself after the 2011 Christchurch earthquakes, taking home the supreme honour at the 40th annual Public Relations Institute of New Zealand (PRINZ) Awards.
The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.
Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.
The Tui campaign that began with a video prank and ended with a stack of YouTube views and media coverage around the globe has won this year’s Grand Prix prize in the Yahoo! Digital Strategy Awards. The campaign’s authentic content resonated with the target demographic, Yahoo! awards organisers said.
Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
It’s often said people browsing the web have little appetite for long videos, but Tui’s proved that wrong with its viral beer prank. The beer plumber stunt created by Saatchi and Saatchi, featuring a builder and his tradie mates launched on 17 September. The 90 second version has had about 2.65 million views while the seven minute version has had more than 3.5 million.
Mitre 10 Dream Home finished up a couple of weeks back. But Tui has created its own, male-centric dream home, with an entertaining prank that saw a number of kegs plumbed into an Auckland house so that every tap poured cold beer. Plus: Tui and BK up a tree.
Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.
Tui is breaking years of tradition by adding some colour to its usually stoic black and orange billboards, in honour of duck shooting blokes everywhere.
Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui.
Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.