Browsing: TubeMogul

TubeMogul report shows rise in mobile and pre-roll ad inventory, but viewability drops

As advertisers continue to shift more of their ad spend online, they are looking for ways to ensure their messaging reaches the desired target audiences in the swirling mass of zeroes and ones that make up the interwebs. And given that there are more places to advertise than ever before and that audiences seamlessly shift from local to international sites, this has led the the growing popularity of programmatic ad-buying platforms. Over the last few years programmatic platform provider TubeMogul has been tracking the growth of programmatic ad buying, and the company has recently released its first quarter statistics for Australia and New Zealand.