As advertisers continue to shift more of their ad spend online, they are looking for ways to ensure their messaging reaches the desired target audiences in the swirling mass of zeroes and ones that make up the interwebs. And given that there are more places to advertise than ever before and that audiences seamlessly shift from local to international sites, this has led the the growing popularity of programmatic ad-buying platforms. Over the last few years programmatic platform provider TubeMogul has been tracking the growth of programmatic ad buying, and the company has recently released its first quarter statistics for Australia and New Zealand.
Marketing, advertising & media intelligence
According to TubeMogul, New Zealand’s programmatic video advertising market grew nearly three-fold the fourth quarter of 2014, with video ads available for real-time buying jumping 210 percent to 260 million auctions, from 90 million in the third quarter.